Val Morgan Digital has announced the appointment of Amanda Bardas as its new Head, taking over from outgoing executive Brian Florido.
Bardas first joined Val Morgan Digital in 2019 as Executive Editor and was later promoted to Publisher. During her tenure, she played a key role in expanding the company’s reach and digital influence.
Val Morgan Digital, part of The HOYTS Group, is regarded as one of Australia’s leading youth media networks, reaching millions of Australians each month through brands including BuzzFeed, Tasty, LADbible Group, POPSUGAR, Fandom, and GameSpot.
CEO of The HOYTS Group, Damian Keogh, praised Bardas’s contribution to the company’s growth. “Across the last six years, Amanda has been integral in growing Val Morgan Digital to the publishing powerhouse it is today,” he said.
Before joining Val Morgan Digital, Bardas held senior editorial roles as Executive Editor of Women’s Lifestyle titles at Allure Media and later at Pedestrian Group.
Keogh added, “Amanda’s leadership and extensive expertise make her the ideal person to guide the business through its next phase of growth.”
Responding to the appointment, Bardas said, “It’s a privilege to step into this role and lead our incredibly talented and passionate team. We’re perfectly positioned to propel the business forward and continue our expansion – deepening our connection with youth audiences across Australia.”
“We speak to 1 in 2 Australians every single month, and with that comes huge responsibility – one I don’t take lightly. We’re focused on building brands for the future, with impactful and entertaining content that meets audiences where they are. I’m looking forward to working closely with our partners and clients to drive meaningful outcomes that keep their brands at the centre of culture,” she said.
