Hill Dickinson has announced a full refresh of its brand identity as the firm marks a year of major investment and heightened visibility following its naming rights partnership for Hill Dickinson Stadium. The rebrand is intended to better reflect the firm’s growth, values and ambitions as it closes what leaders describe as one of the most significant periods in its 215-year history.
Earlier this year, the firm secured the stadium naming rights deal with Everton FC for the new 52,769-seat Hill Dickinson Stadium at Bramley-Moore Dock. With the partnership raising the firm’s profile in the UK and abroad, and its workforce expanding to more than 1,100 colleagues, senior figures say the time is right to present an identity that aligns with the organisation’s direction.
As part of the refresh, Hill Dickinson has introduced a redesigned brand identity aimed at showcasing the firm’s collaborative and relationship-focused approach. The changes include an updated visual identity, a new website and a sharper articulation of the firm’s values. According to the firm, the new website is centred around client needs, offering easier access to relevant content, specialist teams and tailored advice across business, public sector and personal legal services.
The rebrand also includes redefined values that the leadership team says more clearly capture how Hill Dickinson operates. These are positioned to guide decision-making, reinforce client relationships and support staff in their day-to-day work as the firm continues its wider strategic investment.
Reflecting on the past few years, CEO Craig Scott said the firm had entered one of its most dynamic phases. He added that the brand update will help Hill Dickinson align its external presence with the strong client relationships it has built.
“Our rapid growth is a direct reflection of the strength and quality of our people and their commitment to achieving the right outcomes for our clients,” he said. “With our investment in Hill Dickinson Stadium boosting our global visibility, our new brand gives us the opportunity to reset how we show up in the market, standing out as a team of progressive, collaborative and approachable lawyers fully invested in our client relationships, our communities and each other.”
Lisa Robinson-Behnejad, Director of Business Development and Marketing, said the refresh will help position the firm for future growth.
“A brand is so much more than a new logo or a vibrant colour palette. It’s the heartbeat of our organisation – representing our culture and connecting us with those we work with on a much deeper level,” she said. “Having a distinctive new brand helps us to build on our positive momentum and reposition Hill Dickinson for the future, helping us to continue to drive growth, attract colleagues that share our values and ultimately foster long-term success.”
The rebrand follows sustained investment across the firm, including new office relocations in Manchester, Birmingham and Leeds, alongside 17 senior hires made over the past year.
