Revolution Beauty has confirmed the departure of two non-executive directors as part of a broader effort to streamline its structure. The update comes just weeks after the cosmetics company revealed it was exploring a potential sale following a takeover approach.
In a short statement issued to the stock exchange on Thursday, the multi-channel beauty brand announced that Peter Hallett and Erin Brookes have stepped down from the board and their roles as non-executive directors with immediate effect.
Chairman Iain McDonald addressed the changes, stating: “I would like to thank Peter and Erin for their contributions and support during their time on the Board. This move is consistent with our strategy to create a simplified organisational structure across the Company and its Board, bringing greater agility and cost efficiency. The business announced a Formal Sale Process on 21st May 2025 and this process is on-going with a high degree of engagement and interest. Since my arrival, I have been impressed by the underlying strength of the brand, the degree of knowledge and talent in the business and the willingness of the senior leadership team to address challenges head on and execute the strategy at pace.”
Revolution Beauty Group plc, which trades on the London Stock Exchange under the ticker GB:REVB, saw its share price rise over 8% on the day of the announcement. The company, known for its wide range of affordable beauty products and digital-first approach, has recently been pursuing operational improvements as it seeks to boost performance and attract investment.
Some sources have reported that the company’s stock remains rated as ‘Neutral’. The outlook reflects optimism around improving profitability and cash flow, though tempered by concerns over financial leverage and equity strength. While some technical indicators suggest moderate momentum, questions around valuation persist.
Revolution Beauty continues to operate as a mass-market beauty brand, distributing its products through multiple retail and online channels to a global customer base.
