Victoria Beckham’s fashion and beauty business has reported its first operating profit since it was founded in 2008, marking a significant milestone after years of financial challenges.
Victoria Beckham Holdings Ltd recorded an operating profit of £7.3 million in 2025, compared with an operating loss of £1.6 million in 2024. Revenue also increased by 15% to £129.8 million, supported by growth across its fashion and beauty operations.
“We have all worked hard for a long time for this moment of profitability and growth,” Lady Beckham said.
“We’ve been very transparent about the problems that we had in the business but have recovered and are now growing at a sensible pace. After 20 years, people don’t look at my brand as a celebrity brand any more.”
The fashion business recorded “strong double-digit growth” during 2025, with denim and jersey among the areas showing particularly strong momentum. The beauty division, launched in 2019, “delivered one of its strongest performances to date”, helped by demand for Foundation Drops. The product attracted a 25,000-strong waiting list and doubled the size of the skincare business.
The company’s progress follows several years of restructuring and investment. A Netflix documentary released last year highlighted Beckham’s efforts to establish the fashion business and address its financial difficulties, with the company previously described as being “tens of millions in the red”.
Her husband, Sir David Beckham, provided financial support during a challenging period.
“For her to have to come to me and say, ‘Can I have some… We need some more money, the business needs more money’ – that was hard for both of us because I didn’t have the money to keep doing this.”
Beckham said: “If he hadn’t believed in me I wouldn’t still have a business now.”
In 2017, she secured £30 million in investment by selling 30% of the company to NEO Investment Partners. The investment supported a restructuring of the business and a review of its costs.
The changes addressed significant areas of spending. Beckham described some of the earlier costs as “mindblowing”, including “flying chairs from one side of the world to another”, while NEO chairman David Belhassen highlighted spending of “70,000 a year” on office plants.
Belhassen said: “With two complementary growth engines in fashion and beauty, an increasingly international customer base and a focused operating model, the business is powerfully positioned for its next phase of profitable growth.”
CEO Sybille Darricarrère Lunel said: “Achieving our first operating profit is a landmark moment for Victoria Beckham and reflects several years of disciplined execution and strategic investment.
“Delivering this result against a more challenging luxury market and macro backdrop makes it an even more significant milestone for the business.”
The move into profitability marks an important stage in Victoria Beckham’s business journey as the company continues to develop its fashion and beauty operations and expand its international presence.
