Luxury fashion house Louis Vuitton has partnered with Real Madrid in a new multi-year agreement, becoming the official provider of formal travel wear for the Spanish club’s women’s as well as men’s football squads.

Announced on Friday 13 June, the collaboration marks the first time the French label has designed bespoke collections specifically for professional athletes.

“We are proud to support a club whose history, marked by countless national and international victories, continues to inspire generations,” said Louis Vuitton CEO Pietro Beccari. “Louis Vuitton and Real Madrid share fundamental values that have led them to the top of their respective disciplines, driven by a continuous quest for excellence, self-improvement and a spirit of innovation.”

The capsule wardrobe will be designed by the Louis Vuitton menswear atelier under the creative direction of Pharrell Williams, who spoke about the synergy between the brand and the club. “Real Madrid stands for excellence and evolution – always striving forward,” said Williams. “This energy fuels what we do at Louis Vuitton. This wardrobe was created to move with that same spirit – pieces that travel with purpose, strength and style.”

The collection includes ready-to-wear garments, footwear, accessories, and travel items such as bags and backpacks. These will be worn by players and club officials during travel and official functions. Louis Vuitton has confirmed that the collection will not be made available for public sale.

Real Madrid Director of Institutional Relations Emilio Butragueño commented: “At Real Madrid, we regard excellence as the essential way to stay at the top. The same philosophy defines a brand as iconic in the fashion industry as Louis Vuitton. We have both succeeded in transcending time, and not only share the responsibility to build a lasting legacy, but also to inspire the world beyond our respective industries.”