With 35% of women unemployed in the last quarter of 2024, South Africa continues to struggle with a high unemployment rate. To bring about significant change, global mobility leader inDrive is taking action. InDrive, which aims to challenge injustice and influence 1 billion people worldwide, is dedicated to boosting the number of women in South Africa’s e-hailing sector and encouraging economic opportunities for women. By aiming to onboard more than 400 female drivers in Cape Town this International Women’s Month, inDrive is making a daring move towards greater inclusivity. This project aims to promote a more diverse and equitable ride-hailing sector by increasing earning possibilities for women and satisfying the increasing demand for female drivers. One important step towards economic empowerment and a more equitable mobility environment is increasing the number of women driving.

When given the option, more than 80% of e-hailing passengers would prefer female drivers, according to recent research. These results demonstrate the urgent need for more women to enter the field in order to provide a more reliable and inclusive mobility experience for everybody. In addition to promoting economic empowerment, inDrive’s campaign increases confidence in South Africa’s ride-hailing services by giving users—particularly women—more options. The company is unwavering in its dedication to promoting gender equality in the transportation industry as it pursues its global goal to combat injustice, generate opportunities, and rethink equitable mobility.

“We understand the barriers women face in accessing employment opportunities in South Africa. Our commitment to increasing female driver participation is just one of the ways we aim to create more equitable opportunities,” said Ashif Black, Country Representative at inDrive South Africa. “Passengers also have the option to select female drivers, enhancing their control over the ride experience and further empowering women in the industry.”