Huda Beauty has launched its first-ever pop-up store in India, opening at Select Citywalk in New Delhi on April 28, 2025. The pop-up, created in collaboration with multi-brand beauty retailer Tira, showcases the brand’s newly released “Easy Bake Setting Spray”, a long-wear product designed to lock in makeup for up to 18 hours.
The launch event attracted 75 prominent beauty creators from across Delhi, and the immersive space offers visitors exclusive product trials, Instagram-worthy installations, and a vibrant experience of Huda Beauty’s global appeal tailored for the Indian market. Open to the public until May 4, the pop-up marks a significant step in Huda Beauty’s engagement strategy in India, providing fans with an interactive platform to explore the brand’s latest innovations and signature glam.
With an emphasis on community-driven outreach and immersive beauty experiences, the pop-up signifies a new stage of brand interaction in India. The exhibit offers Indian customers an immersive and interactive way to experience Huda Beauty’s global products closer to home.
About Huda beauty
Launched by award-winning beauty blogger Huda Kattan in 2013, is one of the world’s fastest-growing beauty brands. Beginning as a blog in 2010, Huda Beauty has fast become the number 1 Beauty Instagram account in the world with over 26 million followers and counting! A lifelong passion for beauty led Huda to enrol at a prestigious makeup training school in Los Angeles, cultivating a roster of clientele including A-list celebrities and members of a royal family. Soon after, Huda set up her beauty blog HUDABEAUTY.COM and later launched a YouTube channel and an Instagram account by the same name.
