Singer and actress Lady Gaga has assumed the role of Chief Executive Officer of her beauty brand, Haus Labs, taking on commercial leadership alongside her existing responsibilities for creative direction and product development.
The appointment took effect immediately and follows the departure of Ben Jones, co-founder and former CEO, who left the company earlier in October 2026.
Gaga, whose birth name is Stefani Germanotta, co-founded Haus Labs with Jones. Since the brand launched in 2019, she has played a central role in shaping its creative identity and product development strategy.
In a statement to The Business of Beauty, Gaga said she was proud of what she and Jones had built and looked forward to taking a more active role in the company’s future. She added that she had a clear vision for the brand and believed there was more to accomplish.
Haus Labs first launched in 2019 as Haus Laboratories, initially selling its products exclusively through Amazon. In 2022, the brand relaunched as Haus Labs by Lady Gaga, introducing updated branding and a reformulated product range before expanding into Sephora.
The company has since established a presence in the competitive beauty market, with its Triclone Skin Tech Medium Coverage Foundation becoming one of its prominent products.
Jones previously held the position of Chief Digital Officer at The Honest Company before joining Haus Labs. His departure marks a leadership change as Gaga takes direct responsibility for the business’s commercial direction.
The move places Gaga at the centre of both the creative and commercial sides of the brand, bringing its founder’s vision and executive leadership together as Haus Labs continues to develop its position in the global cosmetics industry.
