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Afro Unicorn ventures into gaming realm with Roblox partnership

Roblox joins forces with Afro Unicorn, the pioneering Black-owned, woman-founded business to secure a licensed character brand in major retail

Women's Tabloid News Desk
Women's Tabloid News Desk

Afro Unicorn, the brainchild of April Showers, has announced an exciting collaboration with Roblox, diving headfirst into the world of online gaming.

Founded by April Showers in 2019, Afro Unicorn stands as a beacon of representation and empowerment for women and children of color. Showers expressed her excitement about the collaboration, stating, “Bringing Afro Unicorn to Roblox is a momentous occasion to positively impact a new generation of youth, including digital trendsetters and innovators.”

The Journey of Afro Unicorn

Showers’ journey to creating Afro Unicorn was rooted in a desire to challenge norms and celebrate diversity. As a single mother of two, she navigated the complexities of parenthood and entrepreneurship, driven by a mission to uplift those facing life’s challenges. Inspired by her own experiences and the need for inclusive representation, Showers envisioned Afro Unicorn as a symbol of inner strength and resilience.

The brand, initially launched as a direct-to-consumer e-commerce venture, quickly gained momentum, expanding into over 25 categories and earning placement in more than 40,000 retail outlets. Notably, Afro Unicorn made history with its debut in Walmart in May 2022, becoming the first Black-owned, woman-founded business with a licensed character brand to secure a major retail partnership.

Image Source: linkedin.com/April Showers

Championing Representation

At the heart of Afro Unicorn’s mission is a commitment to ensuring Black girls and women feel valued and empowered. Showers emphasized that Afro Unicorn is more than just a product line—it’s a movement dedicated to amplifying Black voices and fostering inclusivity. With each product, Afro Unicorn seeks to inspire confidence and celebrate the uniqueness of every individual.

The Roblox Debut

The collaboration with Roblox opens up exciting new avenues for Afro Unicorn to connect with a diverse audience of gamers. Through Roblox, users can explore the vibrant world of Afronia, adorning their avatars with Afro Unicorn’s digital clothing and accessories available on the Roblox Marketplace. Showers revealed plans for ongoing releases, with monthly drops scheduled throughout the spring and summer, ensuring a continuous infusion of Afro Unicorn’s uplifting message into the gaming community.

By partnering with Roblox, Afro Unicorn not only expands its reach but also paves the way for greater representation and diversity in the gaming industry. Showers envisions the collaboration as a catalyst for positive change, inspiring a new generation of digital creators and influencers to embrace inclusivity and celebrate Black beauty.

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