U.S. President Donald Trump has launched a new line of luxury perfumes titled “Victory 45-47”, symbolically referencing his role as the 45th and 47th President of the United States. The new collection, created for both men and women, was introduced with the theme of “Winning, Strength, and Success.”

The announcement was made by Trump himself via his Truth Social platform, where the 78-year-old wrote: “Trump Fragrances are here.” He further added, “They’re called ‘Victory 45-47’ because they’re all about Winning, Strength, and Success, For men and women.” Encouraging supporters to embrace the new release, Trump urged: “Get yourself a bottle, and don’t forget to get one for your loved ones too. Enjoy, have fun, and keep winning!”

The perfume bottles prominently feature Trump’s iconic fist-pumping image, a familiar visual from his rallies, and the brand’s signature gilded statue design. Both items are key elements of his public and campaign persona and are central to the new packaging.

The men’s version, “Victory 47 – Trump Cologne for Men,” is described on the official website as a fragrance for men who lead with strength, confidence, and purpose and includes rich, masculine notes with a refined, lasting finish.

The women’s counterpart, “Victory 47 – Trump Perfume for Women,” is presented as a scent that reflects “confidence, beauty, and unstoppable determination” and is characterised as “sophisticated, subtly feminine.”

This launch is not Trump’s first venture into the fragrance industry. It follows the release of his earlier product line, ‘Fight, Fight, Fight,’ which debuted after the July 2024 assassination attempt during a rally in Butler, Pennsylvania. That collection also incorporated patriotic themes and featured Trump’s signature rally imagery.

Over the past year, the Trump Fragrance brand has expanded its presence alongside other premium merchandise like ‘Trump Watches,’ which are available at a comparable price point.