Gen Z

Gen Z and Gen Alpha expected to account for 40% of fashion spending by 2035

Gen Z fashion trends that are dominating women’s wardrobes

ABFRL unveils OWND! – a fashion brand for India’s Gen Z

e.l.f. Beauty and Hello Sunshine launch Sunnie: A new lifestyle and media brand for the next generation of women

India’s Newme raises $18M in Series A funding to boost fashion tech for Gen Z women