A newly released report offers a deep dive into what truly matters to working women in South Africa and it’s not just about climbing the corporate ladder. The 2025 Working Women’s Report, compiled by RecruitMyMom, captures the voices of 3,742 skilled women from across the country and reveals key details of their current work realities, ambitions, and deal-breakers.
The study reveals that while 86% of women are eager to advance in their careers, nearly half are actively exploring new job opportunities. Why? Many are searching for work environments that prioritise flexibility, offer real chances for professional growth, and ensure financial stability.
Flexibility emerges as a top concern. With many companies asking staff to return to the office full-time, the report found that 84% of women begin job hunting the moment flexible work arrangements are withdrawn. Hybrid work is the most popular setup preferred by 57% of participants, while 37% say they would choose fully remote roles. For women aged 25 to 34, often navigating early motherhood, remote work is especially significant.
Despite their ambitions, South African women continue to face barriers in advancing at work. According to the report, fewer than 5.8% of employed women are in management roles, compared to 9.8% of men. The report reveals that most women wait for 1-5 years for a promotion, while 23% have never received one. A lack of internal opportunities, limited access to mentors, and rigid work structures are all cited as contributing factors.
For most women, the main reason to work is financial. A striking 74% say financial security is their primary motivation, and more than 41% are the only earners in their households. The burden is heavier still considering that 85% have dependents and 62% are mothers.
Benefits also play a major role in job satisfaction and retention. In addition to competitive pay, women say medical aid, pension contributions and performance bonuses are among the most attractive perks. Training opportunities and professional development were also highlighted as key drivers of loyalty.
Phillipa Geard, Founder and CEO of RecruitMyMom, says that women bring long-term value to the organisations they work for. “Women represent a growing share of South Africa’s educated workforce and these findings present a powerful business case for investing in female talent as a long-term strategy for workplace stability, commitment and reduced turnover.”
She adds, “South African women are educated, ambitious, skilled and loyal, yet many still face barriers to advancement. Employers that prioritise what women value most – financial security, flexible work, professional growth and relevant benefits – will gain a competitive edge in attracting and retaining top female talent. When businesses respond deliberately to what matters to women, they build depth, longevity and capability into their future workforce.”
The report suggests that companies rethink their retention strategies. From enabling hybrid or remote work setups, to offering mentorship and leadership pathways, the message is clear: policies need to reflect the realities of women’s lives if businesses want to keep them.
The 2025 Working Women’s Report is the most extensive study of its kind in South Africa to date. Conducted between November 2024 and February 2025, it captures the insights of women across age groups and regions, primarily from Gauteng, Western Cape, and KwaZulu-Natal.
RecruitMyMom, the agency behind the research, specialises in connecting skilled women with flexible and meaningful employment opportunities. Known for its values-first approach, the agency helps businesses find professional talent while supporting women in balancing work and family life.
