Sophie Muir, media entrepreneur and founder of Maven PR, has officially launched Muir Ventures. It is a dedicated accelerator aimed at supporting female founders in the marketing and communications space.
The new Sydney-based initiative will work with up to 12 female-led businesses annually, offering both accelerator and incubator support to help scale their operations, strengthen leadership, and build long-term sustainable growth.
Designed specifically for women agency founders, Muir Ventures offers four tailored programs:
- Agency Builder – supporting the launch of new marketing and communications agencies
- Momentum – scaling and expanding existing businesses
- Mentorship and Advisory – providing one-on-one guidance through all stages of the founder’s journey
- Turnaround and Transformation – assisting agencies in crisis or undergoing reinvention
“Muir Ventures believes in the massive potential of Australia’s female marketing entrepreneurs and has been created to support them to launch and grow their agencies. Women have been historically under-represented at leadership levels in business, so Muir Ventures seeks to address this,” Sophie Muir stated.
“We want to see more women at the helm of agencies, owning their impact, shaping culture, and running high-performance businesses that reflect their values and their vision. As we know, the gender pay gap is still alive and well in many agencies, so many women are going out on their own to address their own earning potential.”
“This isn’t just about fixing a gap. It’s about fuelling an industry-wide evolution led by women,” she added
Muir Ventures is open to agencies operating across the full spectrum of marketing and communications, including public relations, content creation, influencer marketing, advertising, events, public affairs, and more.
The launch marks a new chapter in Muir’s career, following the success of Maven PR, which she founded nearly six years ago. The agency has delivered integrated campaigns for high-profile clients such as Evian, Heineken, Guylian, Rebel Sports, Muse Pilates, and Naked Tan.
With applications now open, Muir Ventures is actively calling on women entrepreneurs with bold agency visions to apply via its official website.
