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Home SpotlightWomen in Leadership NETFLIX’s WOMEN In MANAGEMENT shaping the ENTERTAINMENT Industry


Meet the powerhouse women leaders driving innovation and diversity at Netflix, influencing global content, partnerships, technology, and more in the entertainment industry.

Women's Tabloid News Desk
Women's Tabloid News Desk

Netflix is a globally popular and leading internet entertainment service, providing TV series, documentaries and featured films across a wide range of genres and languages. It was founded in 1997 by Reed Hastings and Marc Randolph, which has crossed over 130 million memberships in more than 190 countries. 

Netflix has seen the rise of several women leaders in prominent roles within the company. Netflix has promoted diversity and inclusion within its leadership and influential roles. Let’s see the Netflix top women management team and their roles in shaping Netflix’s impact on the entertainment industry over these significant years.


Photo Credit: Jessica Chou/Netflix
  1. Bela Bajaria, Chief Content Officer 

Bela Bajaria is Netflix’s chief content officer and serves her role from January 2023, and was named Head of Global TV for Netflix in 2020.  Bajaria leads television team and responsible for hit series including  Bridgerton, The Queen’s Gambit, Lupin, and Cobra Kai. She is in charge of streamer’s scripted and unscripted series around the world.

Prior to that, she oversaw local language originals and managed the teams behind shows like Elite (Spain), The Witcher (Poland), Lupin (France), Dark Desire (Mexico), Sacred Games (India), Kingdom (Korea), Blood & Water (South Africa), and Sintonia (Brazil). When Bela joined Netflix in November 2016, she pushed Netflix into unscripted programming that includes Emmy® winner ‘Queer Eye’, ‘Nailed It!’ and ‘Tidying Up’ with Marie Kondo. Previously, Bajaria served as the President of Universal Television, where she made history as the first woman of colour to oversee a studio.

Her past honours include THR’s Women in Entertainment list, Variety’s LA Women’s Impact Report, TIME’s 100 Most Influential People of 2022, and Fortune’s Most Powerful Women in 2020, 2021, 2022 and 2023. At present, Bela serves on the LA Board of Governors for the Paley Center, the board of LA’s Saban Community Clinic and the Board of Trustees for Meridian International Center. She has been honored by the “I Have a Dream” Foundation of LA, The March of Dimes Foundation, and received the Industry Leadership Award from the LA Indian Film Festival.

Photo Credit: Adam Rose/Netflix
  1. Maria Ferreras, Global Head of Partnerships 

Maria Ferreras is the Global Head of Partnerships from February 2021. She leads all partnerships for Netflix and has more than 20 years of experience in the Internet and Audiovisual industry. She previously served as VP Business Development for Europe, the Middle East and Africa. 

Before joining Netflix, she worked at Google for 10 years as Director of Partnerships at YouTube for Southern Europe and emerging markets. Maria was responsible for YouTube’s partnership in the key markets to shape its growth in the economy. She has also held various leadership and senior managerial roles in multinational companies such as Lycos, Orange and Telecom Italia. She is highly experienced and mastered in budgeting and financial aspects/P&L responsibility. She holds her Master’s in telecom engineering and a postgraduate in marketing and a corporate governance certificate from Harvard Business School.

Photo Credit: Adam Rose/Netflix
  1. Eunice Kim, Chief Product Officer 

Eunice Kim is the Chief Product Officer at Netflix. She serves her role from October 2023 and is responsible for all consumer-facing experiences as well as enterprise applications like monetization strategy,  Commerce, new business model development, discovery and playback experiences. She previously served as the VP of Product Innovation, leading Product Management for our commerce, core streaming, live, and gaming experiences.

Prior to Netflix, Kim has spent a decade at Google Play and YouTube, leading product innovation teams that contributed to the overall product direction and organization. Prior to Google Play and YouTube, she worked at several tech startups like PepsiCo (as Brand Management at PepsiCo) and Adobe Systems (as Senior Finance Manager). She holds a B.A. from Columbia University and an M.B.A. from the University of Chicago Booth School of Business. She serves on the Board of Directors for Cure CMD.

Photo Credit: @jisangchung/Netflix
  1. Minyoung Kim, Vice President, Content for Asia ex-India

Minyoung Kim serves as the Vice President of Content for Asia (ex-India) from June 2021. She is responsible for all films and series (scripted and unscripted) in the Asia Pacific region excluding India.  She works with creators across the region to prioritise high-quality local content. She was responsible for hit APAC series and films including Emmy® winner ‘Squid Game’ from Korea,  ‘Girl From Nowhere’ from Thailand and ‘The Naked Director’ from Japan. Kim leads Netflix’s content expansion in Korea and brought high-class Korean series to global audiences such as Kingdom, Extracurricular, Love Alarm, Crash landing on you, The School Nurse Files, Itaewon Class and Sweet Home. 

She was the first content executive based in Asia when she joined Netflix in 2016. She has built and managed Netflix’s slate of Korean original series and helped lead the creation of the open Korean office. 

Prior to Netflix, Kim worked as Senior Manager at Twitter and was responsible for Content Partnerships across the Asia Pacific region. She first started her career at Creative Leaders Group Eight Inc. and built her expertise in international business while working at NBC Universal (France) and CJ E&M (Korea).

Image Credit: Netflix
  1. Marian Lee, Chief Marketing Officer

Marian Lee is the Chief Marketing Officer of Netflix and serves her role effectively from March 2022. Before CMO, she worked as the Vice President of Marketing for the US and Canada. She leads a global team of the best in the entertainment market to deliver the best content around the world. She made an incredible impact by encouraging the team to think creatively and strategically in traditional and nontraditional ways.

Prior To Netflix, she worked in an eight-year tenure at Spotify Technology S.A and served the positions as Vice President & Co-Head of Music; Vice President, Global Head of Artist & Label. She held various roles in leading the Global Consumer Marketing & Creator Marketing teams and was responsible for innovative campaigns for both new and established artists.

Prior to Spotify, she also worked in leading brands in fashion and entertainment – Condé Nast and J.Crew. She served various roles at Condé Nast including VOGUE, program management at Gilt Groupe and marketing at J.Crew. She made her career debut at PwC as a management consultant in the Retail & Consumer Products division. 

Marian was born and raised in Los Angeles, and she holds a B.A. in psychology from Barnard College, Columbia University. She seamlessly aims to drive cultural conversations and connect marketing organisations with audiences universally.

Image Credit: Netflix
  1. Amy Reinhard, President of Advertising

Amy Reinhard led Netflix’s Studio Operations for three years and was promoted  to President of Advertising in October 2023. She is responsible for physical production, facilities management  of productions and creative services. She serves as a senior executive who has acknowledged a wide range of strategies, operational, finance, and management.

Amy joined Netflix in 2016 as Vice President, and led global English-language licensing and co-productions for TV along with the local language acquisitions. Amy also held the consumer products division along with other roles. 

Prior to Netflix, she worked as the President of Worldwide TV Licensing and Distribution for Paramount Pictures, and was responsible for sales and distribution of all movies and TV products to pay, basic cable, network, and SVOD/AVOD platforms. She started her career at Revolution Studios serving her roles in Finance and Business Development. She holds a B.A. and an M.B.A. from Harvard University.

Image Credit: Adam Rose/Netflix
  1. Elizabeth Stone, Chief Technology Officer

Elizabeth Stone is the Chief Technology Officer at Netflix and serves her position from October 2023. She leads Netflix’s Data & Insights and Engineering organizations with a centralized and globally distributed team. She expertises in the functional areas that includes member-facing product, content & studio production, games, advertising, business operations, finance, and security.

Previously she served as the first Vice President, Product Data Science & Engineering and more recently as Vice President, Data & Insights, when she joined Netflix in 2020.

She began her career as a trader at Merrill Lynch and was responsible for daily management of trading book that earned an average of $25 million in annual profits. Elizabeth then worked as the economist at Analysis Group, where she performed economic analysis and supported expert testimony for Enron-related litigation. Later, she shifted her into the tech industry, where she served as Chief Operating Officer at Nuna and VP Science at Lyft. She holds a B.S. Economics from MIT and her Ph. D Economics from Stanford University.

Image Credit: Netflix
  1. Rachel Whetstone, Chief Communications Officer

Rachel Whetstone is the Chief Communications Officer at Netflix, effective from August 2018. She is responsible for leading communications on a global basis and works with the world’s best creators to deliver great entertainment. She has about 20 years experience in communications and issuing policy for US tech companies. 

Prior to Netflix, Rachel served as the Senior VP communications & Public Policy at Google from 2010 to 2015 and held the same position at Uber from 2015 to 2017, before joining Facebook as a Vice President of Communications. Rachel is a graduate of Bristol University and has worked as a political advisor in the UK before her steps in the private sector.

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