YSE Beauty, the clinically tested skincare brand founded by Molly Sims, has closed a $15 million Series A growth equity funding round to support its expanding retail and online presence.
The investment was led by Silas Capital, with participation from L Catterton and existing backers Willow Growth Partners and Halogen Ventures. The newly raised capital will be used to accelerate growth across all Sephora stores in the United States, advance product development and scale the brand’s direct-to-consumer e-commerce channel.
Founded to serve women aged 35 and over seeking effective skincare without complex routines, YSE Beauty was inspired by Sims’ personal experience with hyperpigmentation and her view that this demographic had been underserved by the beauty industry. The brand launched in 2023 following more than three years of research and development, during which hundreds of formulations were tested.
YSE Beauty entered retail in June 2025 through an exclusive partnership with Sephora. Since launch, the brand has received multiple industry awards, including a Business of Fashion Innovation Award, an Allure Best of Beauty 2025 Award and a 2025 Good Housekeeping Beauty Award. Its products have also been recognised by Health Magazine, Marie Claire, Shape, Oprah and InStyle across several years.
“There is so much synergy between our brand, the brands in the Silas portfolio and L Catterton’s deep strategic knowledge of the category. Both firms deeply understand the kind of women we speak to… what she wears, what she values and how she moves through the world. It feels like a true alignment in vision and audience, making it the perfect fit. This partnership isn’t just strategic – it’s a shared philosophy and a mutual understanding of what’s going to fuel us and where we want to take the brand next,” said YSE Beauty Founder, Molly Sims.
In 2025, the company reported 120 per cent revenue growth and is forecasting more than 80 per cent growth in 2026. YSE Beauty expects to more than double its Sephora business while maintaining strong momentum in e-commerce, with revenue projected to reach nearly $30 million next year.
“Molly’s approachable, yet authoritative voice has been a key driver in building the loyal and engaged community supporting the incredible momentum for YSE Beauty,” said Brian Thorne, Partner at Silas Capital. “Leveraging her insider network of dermatologists, estheticians, and makeup artists, she has curated a lineup of multi-functional skincare-meets-makeup essentials that cater to an underserved Gen X customer that demands results-driven beauty. We’re thrilled to partner with Molly for this next chapter, supporting both the brand’s impressive e-commerce momentum, as well as its quickly scaling wholesale expansion with Sephora.”
