Broadsheet announced two significant leadership appointments to demonstrate the culture guide’s continued commitment to leadership and its long-term goals.
Gemma Crisp has joined as head of audience growth, and Christina Voss has been promoted to commercial director.
Voss will take up the position of commercial director after more than seven years with Broadsheet. Prior to this, she served as national sales director and, most recently, national studio and strategy director. Voss will report directly to managing director Sian Whitaker in her new position, which will involve overseeing sales, studio, design, and marketing.
“I couldn’t be more thrilled about the future of our business,” Whitaker said. “Chrissy has been instrumental in our success over the years, and I’m delighted to see her continue to grow her career at Broadsheet. With her solid experience across every part of our Commercial operations and a huge passion for the brand and our partners, she is the perfect person to help drive our next phase of growth.”
Voss said: “After taking on various leadership roles within the Commercial team and stepping away for a while to have children, I’m now excited and ready for the next phase of my career. I couldn’t be more thrilled to take on the challenge of Commercial Director.”
“Over the past seven years at Broadsheet, I’ve witnessed significant growth, and I truly believe we are now in the strongest position we’ve ever been for continued success. I’m looking forward to working with the team and our partners to build on that momentum and drive new opportunities.”
Additionally, Gemma Crisp joins Broadsheet as head of audience growth. After returning from London, where she held top audience growth positions at Stylist UK and Hearst UK, Crisp joined the leadership team. She will be in charge of the newsletter, social media, and video teams, with an emphasis on growing Broadsheet’s readership and enhancing interaction on all channels. In order to develop content and distribution strategies, she will work closely with editorial and commercial leads.
Katya Wachtel, the editorial director, who just got back from parental leave, will be Crisp’s supervisor.
“I am thrilled to welcome Gemma as Broadsheet’s first head of audience growth,” Wachtel said. “She brings a wealth of experience in building and engaging online audiences, and, importantly, a keen editorial mindset and passion for quality media. As we pursue our ambitious next phase of growth, Gemma’s expertise, leadership, and savvy will be invaluable.”
Crisp said of her new role: “Having admired Broadsheet from afar for years, it was at the top of my career wish list when I returned to Australia after more than a decade in the UK. Joining the brand is a huge professional highlight and I can’t wait to work with the social, video and newsletter teams – as well as the wider company – to deliver growth and engagement across all channels during an incredibly exciting time for the publisher.”
