AXA Philippines and the Women’s National Basketball Association (WNBA) have joined forces in a groundbreaking collaboration aimed at promoting women’s holistic wellness through the ‘Her Court’ initiative. This partnership, recently renewed and expanded, reflects both organizations’ dedication to providing innovative solutions for individuals navigating various aspects of life, whether on the court or in everyday scenarios. Timed perfectly for Women’s Month, the collaboration launched with a dynamic fitness event called ‘Her Court.’
The event serves as a dedicated space for women to prioritize their health and wellness, offering tailored fitness sessions and engaging activities. Held at the NBA Community Court in Mandaluyong City, ‘Her Court’ not only celebrates the growing influence of women in sports but also encourages overall well-being among female athletes and enthusiasts.
The health and wellness sessions featured in ‘Her Court’ are thoughtfully designed to meet the unique needs of women, emphasizing a holistic approach to fitness and well-being. From specialized basketball drills to sessions on nutrition and mindfulness, the event provided a fulfilling experience for women from diverse backgrounds and age groups.
“The renewed partnership between AXA Philippines and the NBA brings forth a wealth of opportunities for both leagues to foster a sense of community and support. By including the WNBA, the collaboration embraces the achievements and challenges faced by women – may it be in professional sports or their real-life battles, aiming to break down barriers and inspire the next generation of empowered women,” AXA Philippines Chief Marketing Officer Nandy Villar said.
Beyond the event, AXA demonstrates its commitment to supporting women’s well-being globally. The company’s recent global brand campaign underscores its dedication to ensuring that being a woman is not synonymous with risk. Through innovative solutions and investments in women’s health and financial wellness, AXA aims to equip women with the tools needed to overcome challenges confidently.
In the Philippines, AXA offers comprehensive medical products like Global Health Access (GHA) and Health Care Access (HCA), as well as critical illness plans such as Health Max and Health Start, making preventive and curative healthcare more accessible to women. AXA’s expertise in health protection has been recognized with the prestigious Gold Award for the Health Insurance category at the 2023 Reader’s Digest Trusted Brand Awards.
Moreover, AXA Philippines’ FinLit Hub provides financial education to empower women pursuing entrepreneurial endeavors. Within the organization, AXA fosters an inclusive workplace culture and encourages employees to participate in community initiatives benefiting women nationwide.
With the launch of ‘Her Court,’ AXA Philippines and WNBA offer a powerful platform to amplify women’s voices in sports, promoting inclusivity and diversity within the athletic community. As the world celebrates Women’s Month, AXA reaffirms its commitment to creating a future where everyone, regardless of gender, can pursue their passions in an environment that offers equal opportunities for all.