The hospitality technology startup Opally has announced the successful completion of its first angel funding round. Five investors with significant backgrounds in building companies across the AI, fintech and hospitality sectors have joined the business to support its next stage of growth. The firm provides an AI layer for hotels that handles guest communications via email, chat, voice and social media.

The investor group includes People Ventures, a Nordic early-stage venture capital firm where Anders Kynde Frederiksen serves as General Partner. Frederiksen previously co-founded Planday, a workforce management success story. Joining the round are Lasse Kjær, co-founder of the AI experiences platform Understory, and Christian Markedal, co-founder of DigitalGuest, which serves over 500 hotels. The round is completed by Jonatan Marc Rasmussen, co-founder of the employee experience platform All Gravy, and Bjarke Klinge Staun, an early backer of Lovable with a focus on AI technology.

Opally was founded after its creator observed hotel receptionists in Denmark becoming overwhelmed by administrative duties at the expense of guest interaction. The platform is designed to resolve this by integrating with hotel property management systems such as Mews, BookVisit and Apaleo. It drafts responses to repetitive inquiries for staff to review and send, which reduces the time spent on manual data entry and correspondence.

The company confirmed that its software is already active in various properties across Europe, ranging from historic manor houses to modern urban design hotels. This new injection of capital is intended to speed up the expansion of the business across the continent. The team plans to release new features weekly and strengthen its connections with existing hospitality software. While the technology automates many back-office tasks, the company maintains that its core mission is to support hotel staff rather than replace them.