Rosé, the powerhouse vocalist of BLACKPINK, has stepped into a new role as the global brand ambassador for PUMA. Known for her significant influence in the K-pop scene and her status as a fashion trendsetter, Rosé will now lend her unique perspective and style to PUMA’s global campaigns.
Rosé’s collaboration with PUMA aims to breathe new life into the brand’s classic collections. Through the “Rewrite the Classics” initiative, Rosé will help reimagine PUMA’s iconic designs for a new generation.
“I am so excited to join the PUMA family. I cannot wait for my fans to join my next chapter with PUMA,” said Rosé, expressing her enthusiasm for the partnership.
Joining a lineup of notable PUMA Sportstyle ambassadors such as Rihanna, A$AP Rocky, Dua Lipa, and Skepta, Rosé debuted her role by showcasing the PUMA Palermo sneakers. Throughout the partnership, she will also highlight other classic PUMA styles within the Sportstyle category.
Maria Valdes, PUMA’s Chief Product Officer, shared her excitement: “Rosé’s remarkable influence on music, fashion, and culture globally are such an inspiration. We are thrilled to embark on this journey with her, where she will play a diverse role, leveraging her knowledge and vision to help us redefine our classic space. Her unique perspective will be instrumental in amplifying PUMA’s “Rewrite the Classics” program highlighting franchises like Palermo, Speedcat, amongst others. We are delighted to welcome her to our PUMA family, and we eagerly anticipate the accomplishments we will achieve together.”
Rosé’s journey from a young music enthusiast to a global superstar is well-documented. From learning piano and guitar to writing songs, her passion for music has been evident. Her debut solo album ‘R’ in 2021, featuring the hit single “On the Ground,” broke records on YouTube and earned her numerous awards, including a Hanteo Music Award and an Mnet Asian Music Award. She also holds the distinction of being the first artist to top the Billboard Global 200 both as a soloist and as part of a group.
