Uber is set to roll out a new feature in Saudi Arabia aimed at offering women greater control over their ride-hailing experience while expanding opportunities for female drivers. The upcoming launch of the ‘Women Drivers’ product will give women riders the choice to be matched exclusively with women drivers through the Uber app.
Announced as the Kingdom marks seven years since the historic decision to allow women to drive, the initiative reflects Uber’s continued focus on promoting inclusion and enabling economic independence for women through mobility.
The new feature will be introduced gradually in the coming weeks and is designed to function similarly to UberX, with comparable pricing. Riders can access the service on-demand or use Uber Reserve to pre-book a ride up to 30 minutes in advance with a woman driver.
“Women across Saudi Arabia have shown how mobility can open the door to new possibilities. At Uber, we see that future as electric, shared, and autonomous – but also inclusive. The launch of the ‘Women Drivers’ product reflects our commitment to empowering women and supporting their mobility and economic independence. We’re continuing to support women who choose to drive via the Uber app – giving them more choice, more opportunity, and a stronger sense of community. We’re also thrilled to witness this dynamic change unfold in Saudi Arabia, and we firmly believe initiatives like these play a pivotal role in Saudi Vision 2030,” said Youssef Abouseif, General Manager for Uber Saudi Arabia.”
In parallel with the product launch, Uber has announced a collaboration with Alnahda Society, a non-profit organisation founded in 1962 dedicated to empowering women socially and economically. The partnership will deliver capacity-building initiatives, including financial literacy training, to help equip women with the skills necessary for economic self-reliance. It also expands on previous efforts under the Masaruky initiative, which enabled thousands of women to enter the workforce by assisting them in learning to drive and securing driver’s licences.
Uber is also bringing its GigSister programme to Saudi Arabia for the first time. The event will provide a dedicated space for women drivers to connect, share experiences, and build a supportive community, further embedding Uber’s commitment to creating a platform that resonates with local realities and values.
These developments follow a series of past initiatives in the Kingdom, including the Wusool programme, which has subsidised over 20 million rides for women, and the Women Rider Preference feature, which allows women drivers to opt to accept trips only from women riders.
By integrating technology with meaningful partnerships and insights from the local community, Uber continues to play an active role in supporting Saudi women’s mobility and economic goals. The introduction of the Women Drivers product marks another step in its broader mission to build an inclusive and empowering platform for all.
