The international, digital-first cosmetics company Trinny London is excited to launch a new campaign that highlights companies created by women. The Trinny London flagship store on King’s Road will stock the goods of three companies who will be highlighted on Trinny Woodall’s Instagram series, The Elevator Pitch, every six months.

Female entrepreneurs and their entrepreneurial endeavours are highlighted in the Elevator Pitch series. Timed to coincide with International Women’s Month, this new retail venture expands on that original idea by providing a platform for the expansion and customer acquisition of businesses created by women. By supporting up-and-coming female-led companies, Trinny London keeps up its reputation as an advocate for female innovation and entrepreneurship.

“I’ve met so many incredible female founders through The Elevator Pitch, and I wanted to find a way to support them beyond the screen. Bringing their products into our flagship store is a natural next step and gives them an opportunity to expand their reach while offering our customers something new and exciting,” said Trinny Woodall, Founder & CEO, Trinny London

Trinny London is offering the featured firms this retail opportunity at no cost as a genuine show of support, guaranteeing that all sales proceeds go straight to the owners.

The main store of Trinny London, located at 31 King’s Road in Chelsea, is currently selling the first items.