Purdori expands into Hong Kong with Facesss In-Store debut

Purdori Founder Sylvia Leung marks the launch of the Purdori enclave at Facesss Times Square in Hong Kong. | Image Credits: PRNewswire
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Women's Tabloid News Desk

Purdori, a celebrated name in sustainable skincare, has made a significant leap into the Asian market by launching its in-store concept across all three Facesss locations in Hong Kong.

Following its highly acclaimed debut in the United States last year, Purdori is swiftly emerging as a frontrunner in the beauty industry. The brand has garnered prestigious accolades globally, including “Best Clean Beauty Brand” at Vogue Hong Kong’s 2024 Beauty Awards. BELLA Magazine also honoured Purdori, awarding the brand in two categories: “Eye Skincare” for its Nourishing Eye Cream and “Best Cleanser” for the Soothing Cleanser. Additionally, Harper’s BAZAAR Hong Kong awarded Purdori’s Brightening Serum the title of “Best Clean Beauty Serum” in its 2024 Fab Beauty Awards.

What sets Purdori apart is its signature RO-ICE+™ blend, a nourishing base comprising rosewater, aloe vera, and ice plant extract, which forms up to 80 percent of each product. This botanical-rich formulation caters to all skin types and is presented in elegant packaging, quickly attracting a devoted customer base.

Purdori’s product lineup includes:

  • Nourishing Under Eye Cream
  • Age-Protective Brightening Serum
  • Soothing Natural Face Cleanser
  • Brightening Essence Rose Water Toner
  • Age-Defying Vitamin E Cream
  • Hydra Refresh Lotion

Facesss, a pioneer in the beauty retail industry, is renowned for its commitment to individuality with its motto “Be Yourself Be Beautiful.” Situated in prime locations like Ocean Terminal at Tsim Sha Tsui, Lab Concept at Queensway Plaza, and Times Square at Causeway Bay, Facesss offers a chic and accessible shopping experience. The store features over 60 international skincare, makeup, haircare, bodycare, and fragrance brands, creating a holistic beauty journey for its customers.

Amy Tse, Purdori’s Marketing Director, shared her enthusiasm about the collaboration, stating, “We’re honoured to join forces with Facesss, a renowned retailer in Hong Kong, to introduce Purdori’s clean skincare to beauty enthusiasts across the city.”

Facesss will feature the complete Purdori range at its locations, underscoring its commitment to providing top-tier beauty solutions to consumers in East Asia.

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