Lemme, the wellness brand created by Kourtney Kardashian Barker, is extending its retail reach in the United States through a major rollout across Walmart locations nationwide.
From 1 January, the company’s core range of gummy supplements will be stocked in just over 2,000 Walmart stores, widening consumer access to products spanning women’s health, gut support, sleep and metabolic wellbeing. The launch marks a significant expansion of the brand’s national retail footprint.
On shelves, shoppers will find five of Lemme’s most popular products. Products will also be available online on Walmart’s website. The company says the move aligns with shifting consumer habits, as wellness purchases increasingly form part of routine household shopping.
“Lemme has grown so much over the past year, and bringing the brand to Walmart feels like such a natural next step. I love that people can now find their favorite Lemme gummy vitamins and women’s health supplements while doing their everyday shopping,” says Kourtney Kardashian Barker.
Co-founder Simon Huck added that the decision reflects demand across channels. “Our expansion to Walmart is rooted in consumer insight. We’ve seen strong demand for Lemme across channels, and this launch allows us to meet customers where they already shop for vitamins, supplements, and women’s wellness essentials,” he says.
Walmart, meanwhile, is positioning the brand within its widening health and wellness portfolio. “We’re thrilled to add Lemme to our growing wellness assortment,” said Kristin Piper, Vice President of Wellness Merchandising, Walmart U.S. “By offering Lemme both in stores and online, we’re making it easier for customers to discover new wellness options in the way that works best for them.”
With the addition of Walmart as a key retail partner, Lemme continues to build its presence across the competitive US supplement market.
