Ms. Sheree Holland is an inspiring banking industry leader with over a decade’s experience in the sector. She brings an expertise in both local and international banking, and brings a global perspective of economies and markets. She leads Axiory Global Limited, a multi-asset brokerage that serves traders, as the Director and CFO. With a Masters Degree in International Banking, Finance and Risk Management, Ms Holland started her journey in the finance industry early on in life. She leads Axiory Global Limited at the forefront of industry innovation with passion and integrity. Beyond her role at Axiory, Ms Holland is an Associate member of CISI, Director at Belize International Financial Services Association, and a member of the National Risk Assessment Work Group -Belize. In this interview with Women’s Tabloid, she talks about her journey in the finance industry, market insights and trends, gender diversity in the field, and her plans for the company’s future.
Women’s Tabloid: What inspired you to enter the finance industry, and eventually take on the role of CFO and Director at Axiory Global Limited?
Sheree Holland: My interest in finance began as a young woman with a mix of curiosity and purpose. I was drawn to the challenge of understanding how financial systems drive opportunity and growth, but I was equally motivated by the lack of female representation in the field. Over time, I realized that leading a financial firm required a deep understanding of markets, regulation, and modernization. My goal was to contribute to a company that promotes transparency, client success, and technological advancement. At Axiory, I saw an opportunity to help drive growth by leveraging my expertise in finance within the forex and multi-asset trading industry. Becoming CFO and Director allowed me to help shape strategic decisions, foster innovation, and ensure financial stability while adapting to industry shifts. The dynamic nature of the forex market continuously inspires me to help develop new solutions, support clients’ needs, and lead with integrity in an ever-evolving landscape.
WT: With AI and automation reshaping industries worldwide, how do you see these technologies influencing the future of brokerage operations?
SH: AI and automation are transforming brokerage operations by enhancing efficiency, accuracy, and customer experience. It enables real-time data analysis, helping traders make informed decisions quickly. Automated systems streamline order execution, risk management, and in many instances reduce operational costs and errors. For brokerages, AI-driven customer support via chatbots and tailored feedback improves engagement and satisfaction. These technologies also facilitate personalized trading strategies, making advanced tools accessible to traders of all levels. While automation increases speed and reliability, human oversight remains critical to prevent errors and ethical issues. Moving forward, brokerages that adopt AI and automate responsibly will be better positioned to innovate, remain competitive, and meet evolving client expectations in an industry marked by rapid technological change.
WT: What is your view on the future of digital assets in traditional brokerage?
SH: Digital assets, especially cryptocurrencies, are gradually becoming mainstream within traditional brokerages. It offers diversification, new funding channels, and innovative investment opportunities. As regulatory frameworks mature, brokers can responsibly offer digital assets alongside traditional instruments, attracting a broader client base. The integration of blockchain technology can help to improve transparency, security, and settlement speed. Digital assets also appeal to the new generation of traders seeking alternative assets beyond stocks and forex. However, volatility, cybersecurity risks, and evolving regulation pose challenges, requiring robust risk management and compliance measures. Ultimately, I believe digital assets will increasingly be incorporated into multi-asset portfolios, pushing traditional brokers to adapt and adopt new technologies. This evolution drives growth, innovation, and better service for clients seeking diversified investment options.
WT: From your experience, what are the challenges faced by women in finance, and how did you overcome them?
SH: Women often face barriers such as gender bias, limited leadership opportunities, and societal stereotypes. These challenges can hinder career progression and confidence. Overcoming these barriers involves resilience, continuous learning, and seeking supportive mentorship. I focused on building expertise, demonstrating results, and advocating for inclusion. Creating a network of mentors and allies helped me to navigate the industry’s informal barriers. Promoting an inclusive environment at Axiory has also been essential. My advice for women is to remain resilient, embrace lifelong learning, and seek opportunities that push boundaries. The industry benefits from diversity, and fostering inclusivity is key to operational efficiency. Recognizing talent beyond gender helps create a richer, more innovative financial ecosystem.
WT: As Director and CFO of Axiory Global Limited, what is your strategic vision for the company’s growth and innovation?
SH: Our vision is to position Axiory as a leading innovator in the multi-asset trading space by integrating cutting-edge technology and customer-centric solutions. We aim to expand our global reach, develop tailored products to meet diverse client needs, and invest in advanced platforms and infrastructure. Sustainability, transparency, and regulatory compliance are at the core of our growth strategy. We also focus on fostering a skilled, innovative team to drive continuous improvement. By leveraging technology, we can deliver faster, more reliable services, and create trading environments that empower our clients with better tools and insights. Our long-term goal remains to build trust, expand our product offering, and stay ahead in a competitive, rapidly changing industry, all while maintaining a strong financial and compliant foundation.
WT: How do you navigate the fast-changing demands of the finance industry and maintain a competitive edge in the market?
SH: Navigating industry changes requires agility, continuous learning, and transformation. We stay ahead by actively monitoring market trends, technological advances, and regulatory updates. Embracing cutting-edge trading platforms, data analytics, and customer feedback helps us adapt our offerings quickly. Fostering a culture of innovation encourages our team to develop new features and solutions tailored to shifting client needs. Strong risk management and compliance frameworks ensure stability in volatile markets. Building strategic partnerships and investing in staff development further enhance our capacity to innovate. Ultimately, maintaining transparency, offering exceptional customer service, and leveraging technology allows us to differentiate ourselves and sustain a competitive edge in a rapidly evolving environment.
WT: What would your advice be to young professionals in the brokerage -finance industry?
SH: My advice to young professionals is to cultivate curiosity, resilience, and a commitment to lifelong learning. Understand the fundamentals of financial markets, risk management, and trading platforms, but also stay open to new technologies like AI and blockchain. Building strong analytical and communication skills is essential. Seek mentorship, network actively, and don’t shy away from challenging roles—it’s through challenges that growth occurs. Stay ethical and patient, as success in finance is a long-term journey. Embrace adaptability and be willing to evolve along industry shifts. Most importantly, maintain integrity and a client-focused mindset, as trust remains the foundation of sustainable success in finance.
WT: How do you balance financial vigour with strategic agility in such a dynamic market?
SH: Balancing financial strength with agility involves disciplined risk management, strategic planning, and a flexible mindset. We prioritize maintaining a healthy cash reserve and strong balance sheet to ensure stability, while remaining open to innovation and market opportunities. Staying agile means continuously reviewing our strategies, embracing new technologies, and being ready to pivot when market conditions change. Clear communication, empowered teams, and a culture of innovation enable us to act swiftly without compromising financial integrity. We focus on data-driven decision-making, aligning short-term execution with long-term vision. This balance allows us to capitalize on emerging trends and adapt to disruptions while safeguarding our core business sustainability.
WT: What is, in your opinion, the next biggest trend that will dominate the multi-asset brokerage industry?
SH: The next significant trend is the rise of integrated, technology-driven multi-asset platforms that offer seamless access to diverse markets, including forex, equities, commodities, and digital assets. Artificial intelligence, machine learning, and big data will revolutionize personalized trading strategies, risk assessment, and client insights. Moreover, sustainable investing and ESG (Environmental, Social, Governance) factors will become central to offerings, reflecting changing client preferences and regulatory emphasis. Crypto integration and tokenized assets will also shape the future of multi-asset platforms, providing novel investment opportunities. Firms that prioritize innovation, transparency, and user experience will lead the industry, turning fragmented markets into unified, intelligent ecosystems.
WT: How do you see diversity and inclusion influencing the future competitiveness of financial institutions, particularly in the brokerage space?
SH: Diversity and inclusion are vital for innovation, better decision-making, and customer understanding. A diverse workforce brings varied perspectives, fostering creativity and enhancing problem-solving—crucial in complex markets like forex and multi-asset trading. Inclusive environments attract top talent, improve employee satisfaction, and strengthen corporate reputation. Clients increasingly prefer firms that reflect societal diversity and demonstrate social responsibility. In brokerage, diverse leadership and teams can better serve global markets, adapt to regulatory changes, and devise innovative solutions. Diversity fuels innovation, and inclusion turns that innovation into impact-without both, no brokerage can stay truly competitive.
