Mrs. Gaby Wantah is an educator and entrepreneur on a mission to make learning accessible to everyone through innovative technology. As the Co-founder and COO of Assemblr, she leads a company which is leading in the Augmented Reality space. Assemblr is one of the top AR platforms in Indonesia, having partnered with the country’s Ministry of Education as an official technology partner and trusted by giants such as Google and Apple in the country. In this interview with Women’s Tabloid, Mrs. Wantah speaks about Assemblr’s growth plans, the impact of AI on Augmented Reality platforms, and her own entrepreneurial journey amongst other subjects.
Women’s Tabloid: As the Co-Founder and COO at Assemblr, how do you plan to build on the company’s current momentum and lead its growth in the near future?
Gaby Wantah: We’ve been fortunate enough to partner with Indonesia’s Ministry of Education as an official technology partner. With this partnership, we hope to deepen our impact in the education sector by making immersive learning tools accessible to millions of students and teachers nationwide. At the same time, we’re expanding our reach globally, building relationships with schools, enterprises, and creators who see Assemblr as a bridge between ideas and engaging 3D/AR experiences. My focus in the near future is on strengthening our product to ensure it delivers real, lasting value, while scaling sustainably through strategic partnerships. Ultimately, our goal is to empower people everywhere to learn, teach, and create in more interactive and meaningful ways.
WT: As an AR platform trusted by giants such as Apple and Google, Assemblr has solidified its place in the industry. Could you tell us more about Assemblr’s core mission and how it is disrupting the market in Indonesia and beyond?
GW: At its core, Assemblr’s mission is to make 3D and AR creation accessible to everyone, with no steep learning curve or expensive equipment. Whether you’re a teacher, student, marketer, or content creator, we want to equip you with the tools to bring your ideas to life in ways that are engaging, impactful, and easy to share. In markets like Indonesia, where 3D and immersive tools have traditionally been out of reach, we’re breaking barriers by offering an easy-to-use platform that runs on everyday devices and integrates seamlessly into existing workflows. Globally, our approach disrupts the industry by shifting AR from being a niche novelty into a tool that can be used every day. By empowering our users to design and share interactive experiences in minutes, we’re not only opening new creative possibilities but also changing the way people learn, present, and connect.
WT: How would you describe the competitive landscape of the AR market in Indonesia and Southeast Asia at large? How has this influenced Assemblr’s growth?
GW: The AR market in Indonesia and Southeast Asia is growing quickly, with most players focusing on gaming, marketing, or niche enterprise solutions. Our approach has been different: making AR creation accessible, mobile-first, and relevant for everyday use, especially in education and training. This focus has allowed us to meet real, scalable needs in markets where accessibility and ease of use matter most. Our track record of delivering impactful solutions has built our credibility in the education space and led to a partnership with Indonesia’s Ministry of Education, enabling us to expand our reach even further. By staying committed to creating long-term value for our users, we’ve been able to stand out in a competitive market and grow sustainably while staying true to our mission.
WT: How has the rapid evolution of Artificial Intelligence in the past few years impacted the development of Augmented Reality products?
GW: AI has made it much easier and faster to create AR content. Tasks that required advanced skills, like building 3D models, can now be done in minutes with AI tools. For Assemblr, this means we can help more people bring their ideas to life without needing technical expertise. At the same time, we’re mindful about finding the balance between efficiency and respecting the work of creators, ensuring that technology supports rather than replaces human creativity.
WT: What leadership principles guide you in building and maintaining a high-performing team in a fast-evolving tech company like Assemblr?
GW: For me, it starts with clarity and making sure everyone understands our mission, priorities, and how their work contributes to the bigger picture. I believe in giving people ownership and trusting them to make decisions, while providing the support and resources they need to succeed. Communication is key, especially in a fast-moving environment, so I try to keep feedback open, direct, and two-way. Just as important is building a culture where people feel valued beyond their output: celebrating wins, learning from mistakes, and supporting each other through challenges. When people feel both trusted and supported, performance naturally follows.
WT: What motivated you to enter the AR space as an entrepreneur?
GW: My background is actually not in AR but in education, but I’ve always been drawn to finding better ways to help people learn and communicate. When I met my cofounders and learned about the potentials of AR, I saw how it could apply in education and make complex ideas easier to understand and more engaging. In many parts of the world, especially in emerging markets, access to quality learning tools is still limited. AR felt like a way to bridge that gap. That belief, that technology can make learning more accessible and meaningful, is what motivated me to enter this space.
