Merck Foundation, the charitable arm of Merck KGaA Germany, marked the International Day for the Elimination of Violence Against Women 2024 with a significant campaign aimed at raising awareness and advocating for change. The foundation partnered with The First Ladies of Africa and Asia, who also served as Ambassadors for the “More Than a Mother” initiative. Through this collaboration, they are addressing key issues such as gender-based violence, the empowerment of women and girls, and the importance of girl education.
Senator Dr. Rasha Kelej, CEO of Merck Foundation, expressed the organisation’s deep commitment to tackling violence against women and girls. She highlighted their various impactful initiatives, including the creation of children’s storybooks, inspiring songs, and episodes of the popular TV program “Our Africa,” which airs on national stations across the African continent. Dr. Kelej also stressed the crucial role of education in empowering women. She stated, “I strongly believe that education is a cornerstone of women’s empowerment. It not only uplifts women but also plays a crucial role in eliminating all forms of violence against them.”
In an effort to educate and inspire young audiences, Merck Foundation, in collaboration with the First Ladies of Africa, launched the children’s storybook ‘Not Who You Are.’ The story aims to raise awareness of gender-based violence, teaching children the importance of respecting girls and women from a young age. Additionally, the “More Than a Mother” campaign was introduced to emphasise family values of love and respect. This initiative encourages the notion that women are more than just mothers; they are active and productive members of society.
The foundation has also introduced other storybooks, including ‘Educating Linda,’ ‘Jackline’s Rescue,’ and ‘Ride into the Future,’ all aimed at promoting the education of girls. These books have been adapted into engaging animated films, which are available in four languages: English, French, Portuguese, and Spanish, ensuring that the messages reach a broad audience across different cultures.
Senator Dr. Rasha Kelej highlighted the urgency of addressing violence against girls, women, and children, calling it a widespread violation of human rights. She explained that many cases often remain hidden due to barriers such as lack of education, societal stigma, and feelings of shame. Reflecting on the significance of the International Day for the Elimination of Violence Against Women, she urged a collective effort to stop gender-based violence. “By empowering women, supporting girl education, and championing women’s rights, we can pave the way for a future free from abuse and inequality,” she concluded.
