
Estée Lauder has today revealed that Paulina Porizkova, the renowned actor, writer, model, and prominent anti-ageism advocate, will return as the brand’s newest Global Brand Ambassador. Porizkova, who was the face of Estée Lauder from 1988 to 1995, has long been a standout figure in the beauty world, known for her stunning campaigns that helped cement her status as an icon. Now, over three decades later, the partnership between the two comes with a new focus, centered on challenging traditional beauty standards.
Porizkova’s return to Estée Lauder marks more than just a reunion – it’s a shared mission to reshape how we talk about beauty and aging. As a powerful voice in the conversation surrounding aging, self-worth, and beauty, Paulina will use her platform to inspire women globally to embrace their value and celebrate their beauty, regardless of age.
Reflecting on this new chapter, Porizkova commented, “Over the last 30 years, I have become a woman who has a voice, strong opinions and an even stronger sense of self. Estée Lauder approached me to work with them again not despite these values, but because of them. Unlike the first time around, this is more than a job. It’s my purpose – an opportunity to be exactly who I am, to speak only about products I genuinely love and believe in, and to show women around the world that with age comes power and possibility. This is about more than representation. It’s about being seen and celebrated.”
In her new role, Porizkova will endorse Estée Lauder’s skincare and makeup products that align with her pro-aging values. Beyond promoting products, she aims to ignite meaningful conversations and foster a sense of community around topics close to her heart.
Justin Boxford, Estée Lauder’s Global Brand President, expressed his excitement about Porizkova’s return. “Today marks a milestone moment for the brand as we welcome Paulina back to the Estée Lauder family; this time not as a spokesmodel, but as a role model,” he said. “Paulina’s voice, authenticity, and ability to connect with women on the deepest level is the embodiment of everything Estée Lauder stands for. She is changing the conversation around aging, and we want to be the megaphone to help amplify her message.”
Porizkova will debut her first campaign for Estée Lauder in Spring 2025, which will feature across various platforms, including print, digital, and in-store promotions. The campaign will support the Revitalizing Supreme+ range.
Joining an impressive roster of Estée Lauder global talents such as Ana de Armas, Karlie Kloss, and Grace Elizabeth, Porizkova’s return reinforces the brand’s commitment to evolving with the times and empowering women everywhere.
About Paulina Porizkova
Paulina Porizkova, originally from Czechoslovakia, made history as the first Central European woman to grace the cover of the Sports Illustrated swimsuit issue in 1984. A highly successful model, she became one of the highest-paid in the world during her time with Estée Lauder. Over her career, she has appeared in 16 films and numerous TV shows, including a role as a judge on America’s Next Top Model. Alongside her acting career, Porizkova has authored several books, including the novel A Model Summer and the non-fiction No Filter: The Good, the Bad, and the Beautiful, released in 2022. As a passionate advocate for anti-ageism, she continues to use her voice to challenge societal norms.
About Estée Lauder
Founded by Estée Lauder, the brand remains one of the most iconic names in the beauty industry, known for its luxurious skincare, makeup, and fragrance products. Estée Lauder has consistently pioneered innovative, high-performance products that address the diverse needs of women worldwide. The brand’s legacy continues to grow, engaging consumers across over 150 countries and offering a truly personalised approach to beauty.