Serve Robotics Inc., a prominent company specialising in AI-driven automation, has announced the appointment of Lily Sarafan to its Board of Directors. Sarafan brings nearly two decades of experience in entrepreneurship, executive leadership, and governance to the role.

A respected leader, Sarafan is the co-founder and former CEO of TheKey, one of the largest in-home care provider networks in the U.S. She currently serves as the executive chair at TheKey. Sarafan also holds board positions at several well-known companies, including Instacart, Thumbtack, and Kyo, and is a trustee at Stanford University. Over the course of her career, she has earned significant recognition, including being named an EY Entrepreneur of the Year, a member of Fortune’s 40 Under 40, Women Health Care Executives’ Woman of the Year, and a Henry Crown Fellow at the Aspen Institute. Sarafan holds both an M.S. in Management Science and Engineering and a B.S. in Science, Technology, and Society from Stanford University.

“We look forward to welcoming Lily as an independent member of the Board. Her extensive leadership experience, particularly in home services and on-demand delivery, will be invaluable as Serve continues to expand our market presence and shape the future of delivery and automation,” said Ali Kashani, Chairman of Serve’s Board.

Serve Robotics, which was spun off from Uber in 2021, is a pioneer in developing eco-friendly, AI-powered sidewalk delivery robots. The company’s innovative robots are designed to make deliveries more sustainable and cost-effective. Serve has already completed tens of thousands of deliveries for partners like Uber Eats and 7-Eleven. Additionally, the company has secured multi-year contracts, including a deal to deploy up to 2,000 delivery robots on Uber Eats across various U.S. cities.