Mediahub has appointed Linda Fagerlund to the role of Chief Strategy Officer for Australia and New Zealand, a newly-created position within the agency. With over 15 years of experience in strategy across various sectors including media, creative agencies, and publishing, Fagerlund brings a wealth of expertise to her new role.
Prior to joining Mediahub, Fagerlund served as Head of Brand Marketing at dentsu, where she played a pivotal role in shaping brand strategies. Her previous roles include Chief Strategy Officer positions at dentsu media and Carat, as well as National Head of Strategy at Spark Foundry. With a diverse background spanning media and creative agencies, Fagerlund is well-equipped to lead Mediahub’s strategic initiatives.
In her new role, Fagerlund will be responsible for providing strategic support to key clients across Australia and New Zealand. Based in Sydney, she will also collaborate with Mediahub’s offices in Perth, Auckland, and Christchurch as part of its joint venture with Attivo Group.
Sue Squillace, CEO of Mediahub ANZ, expressed confidence in Fagerlund’s appointment, she said, “Strategy and innovation underpin the success of the agency, and it is essential that exceptional talent leads Mediahub’s strategic offering: someone with an outstanding commitment to drive growth and create meaningful impact in the ever-evolving media landscape,” said Sue Squillace CEO Mediahub ANZ.
“Linda is one of those rare “unicorns” in strategy who can straddle media and creative strategic planning but also bring additional skills around social and content plus trade marketing and communications to the table.”
Fagerlund herself expressed excitement about joining Mediahub’s talented team, “I’m thrilled to join Mediahub’s talented team. They have a ‘best of both worlds’ offering as a boutique full-service agency, backed by the scale and deep capabilities of the IPG network, which is a strategist’s dream in accelerating great work, creativity and innovation for brands. I can’t wait to get stuck in and contribute to the agency’s continued success across Australia and New Zealand”
