Mastercard has partnered with Entreprenelle, an organization dedicated to supporting and developing women entrepreneurs. Together, they have organized a series of upskilling workshops designed to provide female entrepreneurs with the vital tools and insights necessary for scaling and enhancing their businesses.
The workshops covered key areas such as e-commerce solutions, boosting SME resilience with digital tools, SME card issuance, and the future of customer loyalty. Mastercard’s ongoing initiatives to support female entrepreneurs and SMEs reflect its dedication to promoting a more inclusive and equitable digital economy in Egypt and beyond.
This collaboration aligns with the launch of Mastercard’s “Her Voice” podcast series in Egypt, a dynamic platform aimed at inspiring the next generation of female changemakers. The series showcases the journeys of women entrepreneurs and innovators from various sectors, including business, social impact, culinary arts, travel, retail, and e-commerce.
Launched on 2nd July, the podcast series highlights the achievements of female trailblazers, aiming to inspire individuals to reach their full potential while uplifting one another through powerful stories and shared wisdom. Each episode offers a unique mix of inspiration, insights, and perspectives from women who have broken barriers, transforming Egypt’s landscape in terms of women’s empowerment over the past decade.
