Mary Kay Inc., a global leader in skincare and cosmetics, announced its expansion into Kyrgyzstan. This milestone highlights Mary Kay’s dedication to empowering women and delivering innovative, high-quality beauty products worldwide.
The beauty and personal care businesses have been growing steadily on the global market, and especially during the several years, the sales volume of the products in these categories has increased significantly. The beauty market is forecasted to grow to about $580 billion by 2027 and is predicted to grow at a rate of about 6 percent annually on the other hand, direct selling business market size is estimated to be at $286.7 billion by 2028. This is because more people are engaging in business and looking for opportunities to start a business that will grant them more freedom and success. Noticing this upward trend, Mary Kay has eventually entered Kyrgyzstan to fulfil the growing market of luxurious beauty products and the spirit of entrepreneurship.
President of Mary Kay Europe Region, Tara Eustace said, “I’m confident our expansion into Kyrgyzstan will inspire countless women to discover the transformative power of Mary Kay’s award-winning products and strengthen our position as the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World. Mary Kay Ash often said we’re doing far more than just selling cosmetics—we’re changing lives. This belief is at the heart of everything we do, and I am excited to witness the incredible impact we will have on the women of Kyrgyzstan.”
Konstantin Kulinitch, General Manager of Mary Kay Kazakhstan, said, “We are excited to extend our operations into Kyrgyzstan, where we see tremendous potential for growth. Our team in Almaty is committed to providing the best possible support to our Independent Beauty Consultants in Kyrgyzstan, helping them build successful businesses, and achieve their dreams.”
To celebrate this exciting expansion, Mary Kay hosted a series of events in Bishkek, the capital of Kyrgyzstan, where consumers were introduced to the brand’s acclaimed skincare, colour cosmetics, and fragrances. These gatherings also showcased the distinctive business opportunities Mary Kay provides, empowering individuals to shape their own futures.
Mary Kay’s expansion into Kyrgyzstan signifies a meaningful stride in the company’s mission to enhance women’s lives globally by providing exceptional beauty products and unmatched business opportunities.