After years of turbulence, the heritage fashion house Courrèges has undergone a remarkable transformation under the leadership of Da Maia. Joining the brand in March 2020, Da Maia swiftly appointed Belgian designer Nicolas Di Felice as artistic director that September. Together, they have successfully revitalised Courrèges, appealing to a younger audience with innovative fashion shows that have garnered positive attention.
While Courrèges doesn’t disclose its financials, reports indicate that the brand has experienced impressive triple-digit growth in both 2021 and 2022, with ambitions to double its business in 2023. Following Da Maia’s decision to embark on a new entrepreneurial venture, the future of the company is now in transition.
In the wake of this change, Leblanc, who previously drove growth at Victoria Beckham for five years, is set to join Courrèges. Meanwhile, chairman Ralph Toledano will step in as interim CEO until a permanent successor is appointed. The brand’s evolution continues as it seeks to solidify its place in the fashion world.
“Marie’s unique talent lies in her ability to fully immerse herself in the creative process, ensuring it remains constantly aligned with the brand’s identity, while crafting an operational strategy that supports and enhances this creative vision. This is precisely what Courrèges needs to continue its growth trajectory,” François-Henri Pinault, chairman and CEO of Kering and Artémis, said in a statement. “I would like to wholeheartedly thank Adrien Da Maia, who has skillfully led the renewal of Courrèges since 2020, allowing the brand to be well positioned for a new successful chapter in its history.”
“Over the past four years, the remarkable work of the artistic direction has established a strong creative vision and infused a new energy into the brand. Courrèges embodies a clear purpose, blending rigour and movement, impeccable cuts and high standards, with the opportunity to connect with diverse customers,” Leblanc stated.