The FIBA Women’s Basketball World Cup 2026, set to take place in Germany, is gearing up to be an unforgettable event. With the recent reveal of the tournament’s brand identity, the excitement is building as fans look forward to the global showdown in September 2026.
This highly anticipated 20th edition will see 16 teams battling it out across two iconic Berlin venues, Arena Berlin and Max-Schmeling Halle. The expansion of participating teams reflects the growing enthusiasm and support for women’s basketball worldwide.
The newly launched brand identity, a creative blend of Berlin’s edgy urban vibe and its famous sub-culture, is set to resonate deeply with the city’s love for celebration and street art. Designed by UnitedSenses, a German sports branding agency with a rich portfolio that includes work for the FIBA Basketball World Cup 2023, the visual elements are meant to capture the essence of Berlin. The brand slogan, “We Own The Game,” boldly declares the players’ ownership of the court, akin to street artists staking their claim with their art.
This event promises to be a vibrant celebration of women’s basketball, following the spectacular success of the 2022 edition in Sydney, which saw record-breaking digital engagement and attendance.
The launch comes at a time when basketball in Germany is enjoying a wave of success. The national team made headlines with their impressive debut at the Women’s Olympic Basketball Tournament Paris 2024, building on their historic 6th place finish at the FIBA Women’s EuroBasket 2023. Additionally, the German women’s 3×3 team clinched gold in Paris, further elevating the sport’s profile in the country.
FIBA Women’s Basketball World Cup 2026 Ambassador, Sue Bird, expressed her enthusiasm for the journey ahead. While promoting the event in Paris, Bird highlighted the significance of the brand reveal and how it sets the stage for the tournament. “The FIBA Women’s Basketball World Cup 2026 in Germany is going to be an amazing event both on and off the court, but we can already enjoy the journey to Berlin,” she said. She also praised the urban-inspired logo, adding, “I am sure it will only make fans want to engage even more with what I know will be another spectacular women’s basketball event.”
This will be the first time since 1998 that Germany has hosted the tournament, and FIBA Secretary General Andreas Zagklis is thrilled about the unveiling of the visual identity. He emphasized the importance of this moment in the lead-up to the World Cup, stating, “Women in Basketball is one of our key strategic priorities, and the growth in the popularity of the women’s game has been one of the most powerful and compelling trends in our sport during recent years.”
German Basketball Federation (DBB) President Ingo Weiss also expressed his excitement, calling the brand launch a significant milestone on the road to 2026. With strong support from the Senate Department of Berlin and the Federal Ministry of the Interior, Germany is ready to host what promises to be a landmark event in women’s sports.
As teams gear up to qualify through the upcoming Pre-Qualifying Tournaments in Mexico and Rwanda, the countdown to Germany 2026 has well and truly begun.