Hyundai Motor Company has announced a new global partnership with the International Cricket Council, securing Premier Partner status for a series of major men’s and women’s tournaments scheduled between 2026 and 2027.
The agreement, revealed on December 23, 2025, covers six ICC events across formats, including the Men’s Cricket World Cup 2027. As part of the deal, Hyundai Motor will gain a range of commercial and branding rights linked to the ICC’s international calendar.
Under the Premier Partner arrangement, Hyundai Motor will have a presence at key matchday moments such as the coin toss, alongside prominent in-stadium branding. The partnership also allows the company to develop tailored fan engagement initiatives, both inside venues and through digital platforms.
The collaboration brings together Hyundai Motor subsidiaries worldwide, with a focus on coordinated brand-building activities and fan-focused experiences. The company said the move reflects its wider global sports strategy, which prioritises connecting with audiences through sports that hold strong cultural relevance in different regions.
Cricket remains a central focus of the partnership, particularly in markets such as India, where the sport commands a large and highly engaged following. The ICC estimates cricket has a global fan base of more than two billion people.
Commenting on the announcement, José Muñoz, President and CEO of Hyundai Motor Company, said: “Cricket and Hyundai share a relentless drive to improve and the resilience to rise to every challenge. We are honored to partner with the ICC and connect with over two billion passionate fans worldwide. In key markets like India, where cricket is a way of life, this partnership deepens our connection with the customers and communities who inspire everything we do. We look forward to creating memorable experiences together at these iconic tournaments.”
Jay Shah, ICC Chairman, highlighted the commercial and engagement potential of the collaboration. He said: “Cricket is among the world’s most popular sports, with over two billion fans whose passion is especially evident during ICC’s marquee events. These global events offer an excellent opportunity to engage fans through innovative digital and in-stadium integrations. We welcome Hyundai as a Premier Partner and look forward to delivering outstanding events together. Hyundai is a global brand that has long supported sports, and we look forward to maximizing our combined strengths at these events.”
The partnership marks Hyundai Motor’s return to ICC events, following its earlier association with the governing body between 2011 and 2015. Fans attending matches can expect interactive fan zones, vehicle displays and enhanced digital engagement features linked to the brand.
The deal was formally announced at a signing ceremony held at the Narendra Modi Stadium in Ahmedabad, attended by senior representatives from Hyundai Motor Company and the ICC.
