Extending its support for women’s empowerment and elevation, e.l.f Beauty strikes a partnership with the Billie Jean King Cup by Gainbridge (BJKC), the women’s tennis world cup. e.l.f will be the exclusive skin and cosmetic partner of the BJKC. In addition to this, e.l.f will also be co-hosting the inaugural Power of Women’s Sports Summit through iHeartMedia’s Women’s Sports Audio Network.
The tournament finals are set to be hosted in Spain between November 13 – 20, 2024. The companion Power of Women’s Sports Summit will take place on November 20th, 2024.
“84% of sports fans are interested in women’s sports – 49% of them are women – and yet only 15% of media coverage is women’s sports. The math is not mathing. So, we are causing an e.l.f.ing racket to help democratize the playing field. You can’t create real equality if the awareness to build a fan base isn’t there. e.l.f. is stepping up to help shape the conversation. By creating access, we inspire change and empower others to do the same,” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty.
“e.l.f. champions diversity and believes that self-expression is the key to unlocking beauty for any individual. The brand’s ethos aligns seamlessly with the Billie Jean King Cup’s commitment to excellence, equality, and empowerment, and we are thrilled to welcome them as a partner,” said Billie Jean King Cup Limited Chair, Ilana Kloss.
“Their dedication to inclusivity and impact mirrors our mission to promote equality and excellence in women’s sports. This partnership will inspire athletes and fans alike, highlighting the beauty of diversity and the strength of unity,” Kloss continues.
“We’re thrilled to strengthen our partnership with e.l.f. and join forces to create a racket around the need for more equality for women in sports by bringing the power of iHeart’s massive audio audiences together with tennis icons like Billie Jean King and Rennae Stubbs who paved the way for women to take the court when no one believed,” said Gayle Troberman, CMO for iHeartMedia. “Today, there is momentum, but still so much more work to be done before women who want to compete can do so on a level playing field — this is why iHeart Women’s Sports is such an important platform for us to give the mic to everyone who needs to get heard on this topic.”
e.l.f is the founding partner of iHeartMedia’s recently launched iHeart Women’s Sports Audio Network, the exclusive media platform for women’s sports. As part of the BJKC, e.l.f. will host a live recording of “The Rennae Stubbs Tennis Podcast” in the fan zone at the summit.