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Canadian customers to benefit from OPI’s latest sales leadership additions

Women's Tabloid News Desk
Women's Tabloid News Desk

OPI has added new leadership to cover its Canadian customer base. Laura Solberg and Brianne Borchowitz will lead business strategies and ensure the partners’ experience with products is backed by customer service. 

“Laura and Brianne are the dream team for our Canadian market customers,” said Adam Weiss, chief executive officer of OPI. “Their combined ag knowledge and passion for customer success will help deepen relationships with our key partners, while providing superior in-market support and training as needed.”

Solberg had joined OPI as a business development manager overseeing activities for the Canadian market. At the same time, Borchowitz’s deep passion for agriculture drew her to the position of customer success representative for Canada at OPI. 

“Our leadership and our team are amazing; we are empowered to make decisions with our partners, this is the No. 1 reason why I like working at OPI,” Solberg said. “There is so much passion and persistence that drives me every day. I want every Canadian farmer to succeed with grain storage management. Farmers know rain means grain for better yields, and getting the crop in the bin is the ultimate goal; however, grain bin storage management technology will improve ROI and is a must for every farmer.”

“I am excited to be in this role because it will allow me to apply multiple skill sets and broaden the OPI team and customers that I get to support on a daily basis,” Borchowitz said. “Growing up in ag has given me the ability to quickly connect with customers and find common ground.”

“Both of them will directly impact our partners with their knowledge of agribusiness and production and their customer-centric focus,” Adam Weiss said.

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