Beyoncé, the iconic pop star and Grammy award-winning artist, has recently revealed her foray into the hair-care industry with the launch of her brand “Cécred.” Making the announcement via Instagram, Beyoncé shared a poignant video featuring nostalgic footage from her family’s salon, Headliners Hair Salon, where she began her career sweeping hair. The caption, “Hair is sacred,” resonated deeply with her followers, known as the Beyhive.
The launch of Cécred is slated for February 20, with interested individuals directed to the website cecred.com for updates. Although details about the specific products remain undisclosed, a trademark application filed by First Hawk Street LLC sheds light on the range of offerings. From cosmetic preparations for hair care to electric hair styling tools, the lineup encompasses a diverse array of items including candles, medicated hair care products, and accessories like hair brushes and pillowcases.
Beyoncé’s connection to the world of hair care runs deep, rooted in her experiences at her mother Tina Knowles’ salon. Reflecting on her upbringing, Beyoncé expressed her admiration for her mother’s work ethic and the salon’s influence on her career trajectory. From childhood memories to Destiny’s Child performances, the salon served as a backdrop to pivotal moments in her life.
While Cécred marks Beyoncé’s official entry into the hair-care market, she joins a cohort of celebrities who have ventured into similar endeavors. Tracee Ellis Ross, with her brand Pattern, and Jennifer Aniston, with LolaVie, have both made significant strides in the industry.
As the launch date approaches, anticipation builds among fans eager to explore Beyoncé’s latest venture. With her signature style and commitment to excellence, Beyoncé’s entry into the hair-care realm is poised to make waves and inspire millions around the world.