Apparel Group, one of the region’s largest fashion and lifestyle retail operators, has unveiled a new strategic collaboration with Clarins, the French luxury beauty house. The deal represents a significant step in Apparel Group’s efforts to grow its prestige beauty portfolio and reshape the luxury skincare landscape across the Gulf.
As part of the agreement, Clarins will be introduced to fresh markets in Saudi Arabia, supported by Apparel Group’s widespread retail presence and knowledge of consumer trends in the region. Plans are already in place to open more than 10 Clarins stores within the next five years, a move that positions Apparel Group as a central player in the GCC’s expanding premium beauty sector.
Neeraj Teckchandani, CEO of Apparel Group, said: “At Apparel Group, we are committed to bringing world-class brands to our customers. Our partnership with Clarins underscores our strategic vision to expand our beauty portfolio and meet the growing demand for premium skincare products in the GCC. We are excited to combine our retail expertise with Clarins’ heritage of innovation and excellence, setting new standards in the luxury beauty segment.”
The collaboration reflects Apparel Group’s wider ambition to drive growth by joining forces with globally recognised brands and strengthening customer experiences across its network. By merging Clarins’ reputation for high-end skincare with Apparel Group’s retail capabilities, the company aims to accelerate growth, deepen consumer engagement, and cement its leadership in the luxury retail market.
About Apparel Group:
Apparel Group is a global fashion and lifestyle retail conglomerate based in Dubai, UAE, with a growing network of 2,300+ stores and a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC—Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman—and continues to expand across key markets including India, Southeast Asia, South Africa, and Egypt. Offering an integrated omni-channel experience, Apparel Group represents global names such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 27,000+ and steered under the leadership of its founders, Sima Ganwani Ved and Nilesh Ved.
About AppCorp Holding:
AppCorp Holding, led by Founder and Chairman Nilesh Ved, is a multi-billion-dollar transnational holding that, through its flagship company Apparel Group, operates across 14 countries, managing 2,300+ stores and representing 85+ international and homegrown brands with a workforce of 27,000+ employees. The holding has built a diverse portfolio spanning retail, food and beverage, real estate, logistics, healthcare, education, and investment.
