Alteryx, Inc., a key player in AI and data analytics, has named Michelle Huff as its new Chief Marketing Officer. The appointment comes at a pivotal time for the company as it looks to expand the reach of its unified platform, Alteryx One, and push ahead with its next phase of innovation and growth.
Huff steps into the role with more than 25 years of experience in marketing and go-to-market strategy within the tech sector. As CMO, she will oversee global marketing efforts including product marketing, brand development, customer advocacy, and demand generation. Her role is expected to be central in enhancing Alteryx’s brand visibility and global presence, as well as deepening engagement with customers around the world.
“I am energized to join Alteryx at such a pivotal moment for both the company and the broader industry,” Huff said. “What sets Alteryx apart is its commitment to empowering enterprises around the world to get more value from their data through analytics, AI-driven automation, and true data democratization. With a customer-first mindset and a passion for building high-performing marketing teams, I am ready to help shape the next phase of growth at Alteryx.”
Prior to joining Alteryx, Huff was CMO at UserTesting, where she played a key role in its evolution from startup to IPO, through acquisition and merger, while strengthening its customer community. Her earlier roles include CMO at Act-On Software and senior leadership posts at Salesforce and Oracle, with a focus on data management and marketing strategy.
Andy MacMillan, CEO of Alteryx, praised the appointment. He said, “Michelle is a world-class leader.” He also added, “I’ve always had a genuine appreciation for her ability to clearly and simply communicate value and positioning. Michelle is an exceptional executive, and I’m looking forward to seeing the impact she’ll make at Alteryx.”
Alteryx’s appointment of Huff comes as AI adoption ramps up across the Middle East. The company is aligning its strategy with the UAE’s ambition to become a global AI hub, with the sector projected to contribute nearly $96 billion to the country’s economy by 2030. With government support and a growing appetite for data-driven tools, Alteryx aims to help UAE organisations scale digital transformation using its low-code, no-code analytics platform.
About Alteryx
Alteryx is a leading AI and data analytics company that powers actionable insights to help organizations drive smarter, faster decisions with AI-ready data. More than 8,000 customers around the world rely on Alteryx to automate analytics, improve revenue performance, manage costs, and mitigate risk across their businesses.
Alteryx is a registered trademark of Alteryx, Inc. All other product and brand names may be trademarks or registered trademarks of their respective owners.
