Wio Bank has introduced what it says is the UAE’s first bank account created specifically for content creators and digital entrepreneurs, as financial institutions increasingly target the fast-growing creator economy. Amina Taher, Chief Marketing Officer of Wio Bank, spoke on its launch at the fourth edition of 1 Billion Followers Summit.
The 1 Billion Followers Summit is a major global event focused on content creation and digital media. The summit, organised by the UAE Government Media Office, is being held under the theme ‘Content for Good’.
According to Wio Bank, the new account is designed to support creators with managing income streams, handling payments and running business operations more efficiently.
Amina Taher said the bank’s participation in the summit for the second year in a row had allowed her to deepen her understanding of the sector through engagement with content creators from the region and beyond. She added that the introduction of a dedicated banking product for creators stands out as one of the achievements she is most proud of.
Taher said the account, which has been developed in partnership with Visa, can be opened within 72 hours. She explained that it is a fully digital, multi-currency account with no minimum balance requirement.
She added that the account includes digital tools that allow users to manage bills and oversee business activities without relying on an accountant. Taher noted that the concept was shaped by discussions she had with creators during the previous edition of the summit.
Tahir said her interactions with creators highlighted ongoing challenges, particularly around opening business bank accounts. She pointed out that many content creators continue to rely on personal accounts due to limited access to tailored banking solutions.
She said, “The account enables content creators to work efficiently on a global level and gives them true financial independence”.
The 1 Billion Followers Summit brings together more than 15,000 content creators and influencers, alongside over 500 speakers. Organisers said the combined global following of participants exceeds 3.5 billion.
