Plant-based nutrition startup Earthful has raised INR 26 crore (around $2.89 million) in a pre-Series A funding round led by Fireside Ventures and V3 Ventures, with additional participation from Atrium Angels. The company, founded by sisters Veda Gogineni and Sudha Gogineni, has been building steady momentum in India’s clean-label supplements market.

This latest investment follows an earlier round of roughly $1 million from angel investors and family offices. Earthful’s visibility received a significant lift after featuring on Shark Tank India, and the business has since reported more than 3x growth in the last financial year, supported by strong repeat customer behaviour.

Earthful focuses on simplified, preventive nutrition using plant-based ingredients and has carved out a niche in women’s health. The company says it is the first Indian brand to introduce a multivitamin formulated specifically for menopausal women, combining vitamins, minerals and herbs. Its wider range includes daily multivitamins for different age categories, plant protein products and targeted supplements for areas such as skin, hair and sleep.

The new capital will support the company’s expansion strategy, with a major portion allocated to growing its women’s health portfolio. Earthful aims to deepen its presence in what it considers an underserved segment of the market. Funding will also be used to strengthen teams across Hyderabad and Mumbai, continue new product development and scale brand-led initiatives.

Over the past two years, Earthful has built a customer base of more than 200,000 users. The company states that repeat purchases reflect strong consumer alignment with its clean-label formulations as it moves into its next phase of growth.