Liverpool FC has announced a new global, multi-year agreement naming PayPal as the club’s official digital payments partner, marking the company’s first collaboration with a Premier League side. The partnership positions PayPal as a key payment option for supporters across all club platforms.
PayPal, which has more than 400 million active accounts in 200 markets and supports transactions in 25 currencies, is expected to play a significant role in improving the way fans interact with the club online and at matchdays. The company is known for its long-standing experience in secure and flexible digital payment solutions.
As part of the agreement, supporters will gain access to PayPal+, the company’s first free loyalty programme. Fans can earn reward points by using PayPal for matchday spending, progressing through Blue, Gold and Black tiers. Each level offers greater incentives, with Gold and Black members receiving points valued at up to 50% more at checkout as well as exclusive Liverpool FC benefits.
PayPal already exists as a payment option on Liverpool FC’s digital channels, but the new deal will see it become the club’s preferred digital payment method. The company’s branding will take a more visible position across checkout pages on LFC’s ecommerce and All Red platforms. PayPal signage will also feature inside Anfield and at St Helens on matchdays.
The partnership will additionally support the growth of LFC Women and contribute to grassroots football programmes delivered through the LFC Foundation, aiming to develop emerging talent and support community-level participation.
Ben Latty, Chief Commercial Officer at Liverpool FC, said: “PayPal is the original brand known for trust in digital payments, and we’re delighted to welcome them to the LFC family. Their expertise in powering payments around the world makes them the ideal partner to help us elevate the experience for supporters worldwide.”
He added: “This partnership is an exciting step forward in our commitment to innovation, ensuring fans can engage with the club in a seamless and secure way. PayPal’s dedication to supporting women’s football and grassroots development also aligns perfectly with our values and future focus, making this collaboration even more meaningful.”
Geoff Seeley, Chief Marketing Officer at PayPal, said: “Our global collaboration with LFC reinforces our relationship with sports fans everywhere, building on our world class professional and collegiate sports partnerships around the world.
We’re offering customers a seamless and flexible experience that rewards them for doing something they love, whether buying the new kit or grabbing a pint at the match and settling up with friends later—PayPal is the smarter way to pay for LFC and sports fans globally.”
