Canva, the popular design software company that rivals Adobe, has appointed Kelly Steckelberg as its new Chief Financial Officer (CFO), as the company prepares for a potential public offering. Steckelberg, who played a key role in Zoom’s successful IPO and managed the company’s finances during its massive growth through the Covid-19 pandemic, joins Canva at a pivotal moment.

Founded in 2013, Canva is now valued at $32 billion, although this marks a drop from its peak valuation of $40 billion in 2021. The company, which generates roughly $2.5 billion in annual revenue, boasts a remarkable 220 million monthly users. Canva is widely seen as a prime candidate for an initial public offering (IPO) as the venture-backed tech sector begins to recover from a lull in new listings that began in early 2022.

Canva, which is headquartered in Sydney, Australia, has seen rapid global growth, and Steckelberg’s experience in scaling tech companies will be crucial as the company eyes its next stage of development. Steckelberg brings a wealth of experience to the role. Prior to her time at Zoom, she held various financial positions at Cisco and was the CEO of the online dating platform Zoosk. She joined Zoom in 2017, where she oversaw the company’s financial operations and played a vital role in its IPO. Steckelberg announced her departure from Zoom in August after seven years with the company. She was succeeded by former Microsoft executive Michelle Chang, who took over as Zoom’s CFO last month.

Though Canva’s headquarters are in Sydney, Steckelberg will be based in Austin, Texas. Her appointment signals the company’s ambition to strengthen its leadership team as it prepares for the challenges and opportunities of a public listing.