The Western Australian Government has started a new statewide initiative called Power Her Play to champion women and girls in the sporting arena. This month-long campaign arrives as Perth prepares to host a series of major international events including the AFC Women’s Asian Cup. The programme aims to highlight the achievements of female athletes at every level while pushing for better facilities and more leadership opportunities for women.
The timing of the launch coincides with a significant weekend for sport in the region. The Matildas are set to face the Philippines in their first match of the Asian Cup. Meanwhile, the Perth Lynx will compete against Townsville Fire in a sold out WNBL grand final series game at Perth HPC. These events kick off a busy March schedule that includes ten Asian Cup fixtures featuring teams from Japan, India and Vietnam among others.
Government officials stated that the campaign is designed to ensure every girl in the state can find a path into sport. This includes playing for local teams as well as pursuing careers in coaching or executive management. The campaign also focuses on providing safe participation spaces and modern infrastructure to help the sector grow. Other key events this month include the Women’s Test Match between Australia and India at the WACA Ground and the West Coast Fever season opener.
“March is shaping up as a defining month for women’s sport in Western Australia. Power Her Play is about recognising the extraordinary contribution women and girls make to our sporting landscape, while also committing to breaking down the barriers that still exist,” said Sport and Recreation Minister Hon Rita Saffioti MLA. She added that seeing the Matildas and a sold-out WNBL final sends a strong message to the youth. “If you can see it, you can be it and this month is about showing what is possible.”
Minister for Women Simone McGurk also commented on the importance of visibility. “Power her Play champions women and girls in sport and is about ensuring every girl in Western Australia can see a pathway for herself either in a local club, in coaching or in a management role. If you can see it, you can be it and this month is about showing what is possible.” Members of the public are being urged to support the campaign online by using the hashtag #PowerHerPlayWA to share their own experiences.
