Wafira Ntaba Limited has partnered with Leadway Assurance to launch Plan B Insurance,
The product, Plan B Insurance, offers simplified and affordable packages starting at 26,000 Naira per quarter. This plan provides lifestyle protection for women across Nigeria’s social sections and expands financial inclusion and income protection for women-led Small to Medium-sized Enterprises.
The Plan B product is distinct, in that it provides single-wide coverage for risks and perils linked to vehicle insurance, healthcare, personal injury, fire, burglary, life insurance, and education across its several product packages (SME, Corporate, and Premier).
Ayona Aguele Trimnell, the visionary of Nigerian women’s revolutionary Plan B Insurance, spoke about the inspiration for the products. She stated, “Plan B is an idea that has been in development for 10 years. As I began exploring insurance products aimed at women in other countries, I recognised the need for an insurance product that promotes financial inclusion in Nigeria, specifically for women. I believed we could create something that addresses their unique concerns. Women need to understand how insurance can alleviate their worries and the benefits of being insured. I have personally enjoyed the advantages of insurance for over fifteen years, and I believe other women should have the opportunity to experience the same benefits.”
The product concentrates on gender-inspired market penetration, increasing insurance benefits, and assisting more women in achieving a more financially secure future.
“Financial inclusion is important and achievable, and we can make it happen if we put in deliberate effort to educate more women about insurance, simplify the benefits to help even the uneducated, understand and be convinced to secure their future by becoming a policyholder. It has been proven and tested that women too buy insurance, but more women need to be aware and get insured”, Ayona Aguele Trimnell said.
Kike Fischer, Leadway’s Director of Sales, Retail, and Partnerships, discussed the market strategy for the Plan B product, stating, “We are confident that these products will help women of all classes in Nigeria create and protect wealth, recover from economic challenges, pursue their goals, and lead their families with peace of mind.”
We believe these products should reach women in every household, so we have developed strategies to engage women in small socioeconomic groups. This will require increased effort, particularly at the retail level. There will be questions, and we must be prepared to provide answers. Our goal is to help women understand insurance and encourage them to actively participate in driving financial inclusion. This begins with securing their futures and then spreading awareness.”
She stated that Plan B is a comprehensive financial solution meant to market insurance plans to women while also educating them on the benefits of having insurance and how it may help them attain financial independence. Leadway’s partnership with the Plan B product demonstrates the company’s dedication to supporting financial inclusion and safeguarding women’s financial security.
Leadway Assurance is one of Nigeria’s leading insurance service providers, known for its efficiency and customer reliability. Wafira Ntaba Limited is a marketing business headquartered in Lagos. It is specialized in communication strategy and development in the financial sector, with substantial experience in insurance product design, market insights, brand development, profitability management and distribution.
