Vodafone and Google today announced a ten-year strategic expansion of their existing partnership to bring new services, devices, and TV experiences to millions of Vodafone’s customers across Europe and Africa, supported by Google Cloud and Google’s Gemini models.

The agreement will bring storage, security, and AI assistance to Vodafone’s customers in 15 countries, as well as its partners in an additional 45 markets worldwide, while Google will use Vodafone’s fixed and mobile connectivity services to improve workforce productivity.

Margherita Della Valle, Vodafone Group chief executive, said, “Together, Vodafone and Google will put new AI-powered content and devices into the hands of millions of more consumers. Using these services, our customers can discover new ways to learn, create and communicate, as well as consume TV, on a scale we haven’t seen before.”

Sundar Pichai, CEO of Google and Alphabet said, “Our expanded partnership with Vodafone will help bring our most advanced AI products and services, including our Gemini models, to more people across Europe and Africa. I’m excited to see how Vodafone’s consumers, small businesses and governments, will use generative AI and Google Cloud to transform the way they work and access information.”

Vodafone and Google are partnering to enhance consumer access to advanced hardware and digital technologies, including AI and cloud applications. This collaboration aims to expand product offerings, such as YouTube subscriptions and Google One plans, alongside a range of Pixel and Android devices.

They will also enhance Vodafone TV, powered by Android TV, using Google Cloud’s AI to improve content discovery, rewards, and advertising experiences, while exploring a deeper integration of YouTube on Vodafone TV devices.