Raishma, a renowned UK-based premium womenswear brand, has officially made its debut in India with its vibrant summer collection, ‘Full Bloom.’ This new collection is now accessible to Indian customers through popular e-commerce platforms like Nykaa Fashion, Ajio, and Aza.
Founder Raishma Islam expressed her long-standing admiration for India, highlighting the country’s rich heritage and vibrant culture as key sources of inspiration. “India has always been a constant source of inspiration for me – its rich heritage, vibrant culture, and unparalleled craftsmanship never ceases to amaze me,” she said in a press release. “With the launch of Raishma Studio in India, I am thrilled to bring my vision of contemporary elegance to this dynamic market. I am excited about the opportunity to contribute to India’s flourishing fashion landscape and empower women to embrace their unique style with confidence.”
The ‘Full Bloom’ collection showcases a variety of floral print, fusion-style dresses. These range from floor-length to midi styles, offering a mix of bright, neutral, and pastel hues designed to be both dramatic and breezy.
Raishma, already well-established in the UK and UAE through multi-brand retailers like Namshi, The Huntress, and Lux Fi, also operates a global direct-to-consumer e-commerce store. Now, with its expansion into the Indian market, Raishma aims to bring a touch of contemporary elegance to the fashion-forward women of India.