ThirdLove, the female-founded intimate apparel brand known for its inclusive approach to bra design, is set to transform its customer experience through a partnership with AI-driven personalization leader Bloomreach. The collaboration aims to create a highly tailored online shopping journey, ensuring every customer finds exactly what they need with ease.

Since its launch, ThirdLove has challenged industry norms by offering bras designed to fit real bodies, including its pioneering half-cup sizes. Now, by integrating Bloomreach’s cutting-edge Loomi AI, the brand is taking personalization to the next level—enhancing product recommendations and creating a seamless shopping experience tailored to each visitor.

“Bloomreach will be key to unlocking a more personalized relationship with our customer and help her find exactly what she wants,” said Amy Carr, Chief Marketing and Digital Officer, ThirdLove. “Our company was built on a customer-first approach to design, guided by a mission to help every shopper feel their best. Bloomreach will ensure we take that same approach across our website experience. We’re creating a shopping experience as unique as the customers we serve, and we’re excited to have a strategic partner helping us achieve that.”

To implement this AI-powered personalization, ThirdLove is working with IM Digital, a trusted Bloomreach partner with extensive experience in optimizing digital experiences. By leveraging a unified data source, Bloomreach and IM Digital will enable the brand to refine its marketing strategies, boost conversions, and strengthen customer loyalty.

“ThirdLove revolutionized bra design, bringing personalization and innovation into a market that simply hadn’t seen it before,” said Amanda Cole, Chief Marketing Officer, Bloomreach. “Knowing how integral personalization and innovation are to Bloomreach, we can’t imagine a better fit for a partnership. We look forward to helping build experiences tailored to every ThirdLove customer, and driving consequential growth for ThirdLove along the way.”

With this collaboration, ThirdLove continues to push boundaries in both fashion and technology, ensuring every shopper enjoys a seamless and personalized journey.