Under the visionary leadership of its management, Sobha Realty has always been committed to giving back to society. One of the leading real estate developers released its Corporate Social Responsibility brand film, showcasing a vibrant mix of endeavors recently. The Group is supporting girls and women in academics through school and university programs across UAE and India as shown in the film. The ‘She’ campaign epitomizes the partnership commitment towards the empowerment of women, which happens to be one of the prime areas of interest under the philanthropic platform.
Sri Kurumba Educational and Charitable Trust, the philanthropic umbrella of Sobha Group, stands committed to women’s empowerment on a host of fronts like education, healthcare, jobs, and shelter, among others, so that the difference can be felt in their lives. Empowerment programs like Sobha Academy, Sobha Community Home Project Initiative, Sobha Young Mother Rehabilitation Program, and Sobha Rural Women Empowerment Program-their motive would be to uplift, inspire, and empower. Through such programs, Sobha Group touches over 23,000 women and young girls to bring brighter futures.
Commenting on the initiative, PNC Menon, Founder and Chairman of Sobha Group said, “At Sobha Realty, we recognize the vital need to empower women and make them independent. By investing in education and upskilling, we are not just addressing a gap but seizing a tremendous opportunity. We believe that strong foundations today can transform lives tomorrow. By providing the next generation of women with the right facilities and opportunities, we aim to foster the mindset needed for them to achieve success and drive socio-economic growth globally. “
“Arsenal Women started as a program run by our community team and designed to give young girls the opportunity to get involved in football for the first time. The programme became a professional team that 37 years later has won 51 major trophies, broken multiple attendance records, and now calls Emirates Stadium their main home. Our commitment to inclusion and progress never stops, and there’s always more to do, so we’re excited to collaborate with Sobha Realty on supporting their programs supporting young girls across the world.”; said Juliet Slot, Chief Commercial Officer of Arsenal FC.
The movie epitomizes that one needs to give a strong foundation for the future while building legacies and bringing up tomorrow’s leaders. The movie gives a glimpse into the dreams and aspirations of the next generation of young women, bringing to light how they can be empowered through opportunity and accessibility.
Sobha Realty reiterates, through this, that sports is a medium to inculcate positive attitudes and values which will go a long way in helping an individual achieve success. With this effort, it tries to create a ground for a promising future wherein, shortly, the participation of young women will not lag in leadership positions. Another collaboration of Sobha Realty with Arsenal is yet another step toward changing the game and evening out the playing field for women to shine.