Shopee, a prominent e-commerce platform across Southeast Asia and Taiwan, has launched #ShopeeHaul Gaya Lagi Lit, a specially curated collection aimed at empowering Malaysian women through diverse and inclusive fashion choices. This capsule wardrobe, designed to cater to various personal styles, features three distinct themes: Warna Lit Lit, Every Body Cantik, and Girl Boss.
Emphasizing versatility and flattering silhouettes, Gaya Lagi Lit embraces inclusivity with staple pieces that complement different body types and skin tones. Curated by Shopee’s own fashion stylist, the collection encourages women to express their individuality confidently and affordably, while also supporting local Malaysian fashion brands showcased in the collaboration.
Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia, highlighted the significance of the collection: “Shopee is proud to unveil the 7.7 #ShopeeHaul Gaya Lagi Lit collection, a culmination of strategic partnerships with Malaysian fashion brands: Ariana Exclusive, Desince, Garden Store, Hany Shop, Indah Pesona, Le’Fonse, Lovito Muslim, Lovito, Marvelry, Muslimin and Muslimah, and Syifa Exclusive. This modest capsule wardrobe offers an affordable price range to expand access to stylish apparel for underserved consumers. By offering a range of flattering and versatile pieces, it allows Malaysian women to curate a wardrobe that truly reflects their individuality and inspires them to confidently navigate the world.”
Warna Lit Lit: Bold and Eye-Catching
For those with a bold fashion sense, Warna Lit Lit offers a vibrant mix of complementary colors and styles. Highlighting individuality, pieces like oversized t-shirts from Le’Fonse paired with skirts from Desince or Syifa Exclusive allow for creative expression. Accessories such as beaded bracelets from Marvelry and cultural shawls from Hany Shop add cultural flair to complete the look.
Every Body Cantik: Style Without Limits
Celebrating inner beauty, Every Body Cantik encourages self-expression regardless of body type. Key pieces like maxi dresses from Lovito Muslim, complemented by jewelry from Marvelry and tudung bawals from Muslimin and Muslimah, offer both comfort and sophistication. This theme emphasizes confidence and empowerment through personal style choices.
Girl Boss: The Empowered Woman
Designed for the modern Malaysian woman, Girl Boss combines smart casual attire with a touch of power. Featuring tailored trousers and statement jackets from Lovito Muslim, accessorized with tasteful tudung shawls from Ariana Exclusive, this look is perfect for the confident, independent woman. Bold jewelry and footwear options add a dynamic edge to complete the ensemble.
Tan further elaborated on Shopee’s dual mission with #ShopeeHaul: “#ShopeeHaul operates on a dual mission: first, by empowering local SMEs within the modest fashion industry. This not only fosters innovation and job creation, but also ensures a wider range of high-quality options for our customers. Secondly, #ShopeeHaul enhances product selection for Malaysian customers, particularly those seeking affordable apparel. This commitment to inclusivity exemplifies Shopee’s dedication to leveraging technology to create a more diverse and accessible online marketplace for everyone.”